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#liz-palmer
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FIJEV Board Meeting: Global Perspectives, Shared Priorities
I attended the FIJEV (Fédération Internationale des Journalistes et Écrivains des Vins et Spiritueux) board meeting today, bringing together colleagues from around the world for important discussions on membership, the current state of the wine and spirits industry, international collaboration, global visibility, and the evolving role of professional wine journalism. As the media landscape continues […] The post FIJEV Board Meeting: Global Perspectives, Shared Priorities appeared first on Liz Palmer .
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Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience
By Liz PalmerAward-Winning Wine Journalist & Global Wine Tourism Strategist The profile of the wine tourist is changing. Once associated primarily with older, knowledgeable wine enthusiasts visiting cellars and tasting rooms, wine tourism is attracting a broader generation of travellers seeking gastronomy, culture, nature, sustainability and authentic experiences connected to place. New 2026 data from […] The post Wine Tourism 2026: How Younger, Digital Travellers Are Reshaping the Wine Tourism Experience appeared first on Liz Palmer .
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The New Global Wine Tourist
Understanding the Demographics and Travel Trends Reshaping Wine Tourism in 2026 By Liz PalmerAward-Winning Wine Journalist | Global Wine Tourism Strategist Global wine tourism has been undergoing a significant transformation. Once largely centred on affluent wine enthusiasts seeking cellar tours and tastings, the sector now attracts a more diverse visitor. Today’s wine traveller increasingly seeks […] The post The New Global Wine Tourist appeared first on Liz Palmer .
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Sailing Georgian Bay… where summer slows down
There’s something magical about a sail day on Georgian Bay – brilliant blue skies, crystal-clear water, dramatic granite shorelines and the freedom that comes with being under sail. My Happy Place! This week is about catching the wind, exploring quiet coves, stepping ashore and simply enjoying one of Canada’s most spectacular natural landscapes. No schedule. […] The post Sailing Georgian Bay… where summer slows down appeared first on Liz Palmer .
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Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism
For generations, the annual grape harvest was an event reserved for vineyard workers and winemakers. Today, it has evolved into one of the most sought-after experiences in global wine tourism. Across Europe, North America, South America, Australia, New Zealand, and South Africa, wineries are increasingly opening their vineyards to visitors, transforming harvest from an agricultural […] The post Beyond the Vineyard: Why Harvest Experiences Are Redefining the Future of Wine Tourism appeared first on Liz Palmer .
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FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together
FINE, the International Wine Tourism Marketplace, will return to Valladolid, Spain, for its eighth edition on 10–11 March 2027, reinforcing its position as an important international meeting point for the wine tourism industry. The professional marketplace will bring together wineries, wine regions, hotels, tour operators, specialist travel agencies, destination organizations, and tourism professionals from across […] The post FINE 2027: Valladolid to Bring the Global Wine Tourism Industry Together appeared first on Liz Palmer .
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Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026
As wine tourism continues to evolve, travellers, we are learning, are seeking far more than exceptional wines. They want authentic experiences, meaningful connections with place, and memorable moments that combine culture, gastronomy, heritage, and landscape. Tuscany certainly delivers this. From July 24 to August 16, Tuscany’s renowned Calici di Stelle (Goblets Under the Stars) returns […] The post Why Tuscany Continues to Set the Global Standard for Wine Tourism: Inside Calici di Stelle 2026 appeared first on Liz Palmer .
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Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026
For decades, wine tourism was defined by tasting rooms, cellar doors, and the quality of the wines poured into guests’ glasses. Today, that model is evolving rapidly. The summer of 2026 marks a significant turning point for the global wine tourism industry. While exceptional wines remain the foundation of every successful destination, they are no […] The post Beyond the Tasting Room: The 10 Trends Redefining International Wine Tourism in Summer 2026 appeared first on Liz Palmer .
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Why Spain’s Underground Bodegas of Torquemada Represent the Future of Authentic Wine Tourism – Part 2
Leaving the cool silence of Torquemada’s underground wine cellars, I reflected on the broader significance of this remarkable site within the evolving landscape of global wine tourism. What distinguishes this destination is not merely its remarkable engineering or the vast network of historic wine cellars hidden beneath the town. Rather, it is the way the […] The post Why Spain’s Underground Bodegas of Torquemada Represent the Future of Authentic Wine Tourism – Part 2 appeared first on Liz Palmer .
by liz admin15 viewsspanish-winewinewine-newswine-researchwine-tourismwines-of-spain - news
National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge
Today, a national press release was distributed across Canada and the United States announcing my appointment as a Judge for the 2026 Canadian Marketing Association (CMA) Awards. I’m honoured to once again serve on the judging panel in the Brand Building discipline, recognizing the campaigns that demonstrate outstanding strategy, creativity, innovation, and measurable business impact. […] The post National Press Release Announces My Appointment as a 2026 Canadian Marketing Association Awards Judge appeared first on Liz Palmer .
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Honoured to Judge Excellence in Brand Building at the CMA Awards
I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look […] The post Honoured to Judge Excellence in Brand Building at the CMA Awards appeared first on Liz Palmer .
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AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail
Three Days. Two Nights. 350 km. One Legendary Journey Around Nova Scotia’s Cabot Trail. Every great rally is measured not only by the roads travelled, but by the memories created behind the wheel. Over three unforgettable days and two incredible nights, I joined 20 drivers, co-pilots, and two photographers for the perfect blend of precision […] The post AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail appeared first on Liz Palmer .
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About Last Night: Gregorian Chants and Timeless Villages
Last evening, I had the privilege of visiting the Monastery of Santo Domingo de Silos, where I experienced one of Spain’s most remarkable cultural traditions: the performance of Gregorian chants by the resident Benedictine monks. Hearing the voices of 23 monks resonate through the monastery’s magnificent Romanesque cloisters was quite captivating. The centuries-old chants, echoing […] The post About Last Night: Gregorian Chants and Timeless Villages appeared first on Liz Palmer .
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Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry
In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place, […] The post Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry appeared first on Liz Palmer .
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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win […] The post Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next appeared first on Liz Palmer .
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