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Honoured to Judge Excellence in Brand Building at the CMA Awards
I’m honoured to once again serve as a Senior Judge for the Canadian Marketing Association (CMA) Awards, evaluating entries in the Brand Building discipline. Recognized as Canada’s premier marketing awards program, the CMA Awards celebrate the country’s most innovative, creative, and results-driven campaigns – setting the benchmark for excellence across the marketing industry. I look […] The post Honoured to Judge Excellence in Brand Building at the CMA Awards appeared first on Liz Palmer .
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AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail
Three Days. Two Nights. 350 km. One Legendary Journey Around Nova Scotia’s Cabot Trail. Every great rally is measured not only by the roads travelled, but by the memories created behind the wheel. Over three unforgettable days and two incredible nights, I joined 20 drivers, co-pilots, and two photographers for the perfect blend of precision […] The post AMG Precision Rally 2026: Conquering Nova Scotia’s Legendary Cabot Trail appeared first on Liz Palmer .
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About Last Night: Gregorian Chants and Timeless Villages
Last evening, I had the privilege of visiting the Monastery of Santo Domingo de Silos, where I experienced one of Spain’s most remarkable cultural traditions: the performance of Gregorian chants by the resident Benedictine monks. Hearing the voices of 23 monks resonate through the monastery’s magnificent Romanesque cloisters was quite captivating. The centuries-old chants, echoing […] The post About Last Night: Gregorian Chants and Timeless Villages appeared first on Liz Palmer .
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Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry
In Verona this spring, the mood is shifting. At Vinitaly 2026, taking place April 14–17, 2026, the global wine community will once again gather to taste, negotiate, and forecast. Yet this year, something fundamental has changed. The conversation is no longer centred solely on vintages, pricing, or export markets. Instead, it is about people, place, […] The post Vinitaly 2026 Signals a New Era: How Wine Tourism Is Redefining the Global Wine Industry appeared first on Liz Palmer .
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Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next
Based on current global signals, four strategic imperatives are emerging: Design for experience, not just product Embed digital into the visitor journey Build tourism as a revenue pillar—not a marketing line item Engage younger audiences through participation, not instruction Wine tourism is no longer about showcasing place. It’s about activating it. The destinations that win […] The post Global Wine Tourism Intelligence Briefing [Week of March 23, 2026] Part 3 – What Wine Destinations Should Do Next appeared first on Liz Palmer .
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