Topic
#investment
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- news
Sazerac Invests in Kendall Jenner’s 818 Tequila
818 Tequila, founded by Kendall Jenner, has received an investment from Sazerac, a partnership that will also loop the trendy tequila brand into the Louisville, Ky.-based spirits producer’s sales and distribution network. Sazerac announced the deal today in a press release that did not disclose the terms of the transaction. Jenner started 818 Tequila — which is owned by Calabasas Beverages — in 2021, and it experienced rapid growth right off the bat. Within the first seven months of business, 818 had sales of 136,000 cases. The article Sazerac Invests in Kendall Jenner’s 818 Tequila appeared first on VinePair .
by Stephen Bradley2 viewscelebritiescelebritycelebrity-spiritseconomicsinvestmentnews - news
Analysis: Tilray Brands Buys Brewdog for $44M — a Dramatic Fall From Its $2B+ Peak Valuation
Tilray Brands, Inc. acquired BrewDog for £33 million, or $44 million, a sum representing a massive drop from the Scottish craft brewery’s peak $2.7 billion valuation. Tilray, a New York-based consumer packaged goods company producing cannabis and beverage products, assumes ownership of the global brand, UK brewing operations, and 11 brewpubs around the UK and Ireland. BrewDog began eyeing potential buyers when it hired the consulting firm AlixPartners to oversee its sale last month. The purchase comes after a string of losses for the brand, which had made strides as a leading craft brewery after its 2007 founding. The article Analysis: Tilray Brands Buys Brewdog for $44M — a Dramatic Fall From Its $2B+ Peak Valuation appeared first on VinePair .
by Stephen Bradley2 viewsbeerbeer-industrybrewdogcraft-beerinvestmentmergers-and-acquisitions