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The Business of Wine Tourism in Rioja

As traditional consumption habits shift, the wine business is turning toward tourism for growth. In Rioja, the industry has moved beyond the "gift shop" model to offer creative, personalized experiences that align with modern traveler demands. With over €131 million in total regional economic impact, we evaluate the strategic steps needed to sustain this momentum and attract new consumer generations. The post The Business of Wine Tourism in Rioja appeared first on Great Wine Capitals .