Topic
#gen-z
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From Intimidation to Invitation · Jess Druey & Stephanie Gallo
In 2020, a 22-year-old with a first date that night stood in a grocery store wine aisle and realized she had no idea where to start. She didn’t grow up [...]
by Editor9 viewsfeaturedvideosgallogen-zinnovationjess-druey - news
Gen Z Isn’t Actually Killing Wine
But the Wine Industry May Be Pushing Them Away For years, we have heard the same warning: younger generations are drinking less wine, and Generation Z may represent an existential [...]
by Expert Editorial22 viewsfeaturedopinionwine-industry-articleschiara-barbabiancagen-zombroneta - news
New Wine Market Council Study Unlocks the Future of Wine Communication Across Generations
New national study identifies the messages, media channels, and emotional connections that resonate with Gen Z, Millennials, Gen X, and Boomers. August 6, 2026 (Napa Valley, CA) — Wine Market [...]
by Press Release25 viewsindustry-news-releaseswine-industry-network-newsdigital-mediagen-zmillennialswine-industry - news
Che cosa potrebbe fare il mondo del vino per parlare alla Generazione Z (?)
“ A lot of wine culture feels complicated and kind of exclusive, which can make people my age feel like they do not belong or do not know enough. ” Questa frase scritta da uno studente universitario americano in Italia … continua »
by Jacopo Cossater18 viewsprimo-pianogen-zjacopo-cossaterthe-umbra-institute-food-conferencewine-marketing