#flavours

Flavour house unveils 2026 trends

Consumers are demanding food and drink that delivers both indulgence and functional benefits, with flavour at the forefront, a new report shows. According to ‘2026 Flavour Report’ from flavour house I.T.S, flavour has become a decisive factor in alcohol purchasing, with UK drinkers increasingly prioritising taste over price. This shift, they said, is helping to...