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GagiaBlu’s Ciliegiolo DOC Maremma Toscana
We tasted for you Ciliegiolo DOC Maremma Toscana by GagiaBlu. L'articolo GagiaBlu’s Ciliegiolo DOC Maremma Toscana proviene da Wine Meridian .
by Redazione Wine Meridian4 viewsenglish-news - news
No vineyards, only storytelling: the Grande Cave de Vougeot model
In the Côte de Nuits, La Grande Cave owns not a single hectare of vines, yet it is one of the most visited cellars in the region. The secret lies in a hospitality model that begins with the story of a vanished castle. L'articolo No vineyards, only storytelling: the Grande Cave de Vougeot model proviene da Wine Meridian .
by Lavinia Furlani4 viewsenglish-news - news
Patriarche: the maison that first opened its doors to tourists in the 1950s
Inside the Beaune maison that in the 1950s was the first to open its doors to visitors when no one else in Burgundy was doing so. L'articolo Patriarche: the maison that first opened its doors to tourists in the 1950s proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
Eight floors for a glass
Port of Leith: a vertical distillery shows how to turn a space constraint into a brand identity. L'articolo Eight floors for a glass proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
How Johnnie Walker turned its visitor experience into sensory theatre
One of the most imitated brand experiences in the beverage world. L'articolo How Johnnie Walker turned its visitor experience into sensory theatre proviene da Wine Meridian .
by Lavinia Furlani5 viewsenglish-news - news
Macallan: the distillery that won’t let you in
How to turn the visit into a luxury good. L'articolo Macallan: the distillery that won’t let you in proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
Wine tourism acceleration: 13.4% CAGR (compound annual growth rate) between 2026 and 2033
According to the latest projections, wine tourism will reach $138 billion by 2033. Europe maintains its leadership while Asia Pacific races ahead at record pace. Uncertainties remain, however, tied to regulations, climate and geopolitical instability. L'articolo Wine tourism acceleration: 13.4% CAGR (compound annual growth rate) between 2026 and 2033 proviene da Wine Meridian .
by Emanuele Fiorio5 viewsenglish-news - news
The secret of whisky lies in the barrels
At Speyside Cooperage, twenty six coopers rebuild one hundred thousand barrels a year by hand. And they explain why whisky's true identity is born in the wood. L'articolo The secret of whisky lies in the barrels proviene da Wine Meridian .
by Lavinia Furlani5 viewsenglish-news - news
Everyone wants to do marketing
In the winery, communication is the department everyone feels they can do. But as long as communication is judged on "likes" and not on results, those who do it professionally will keep defending their work instead of doing it. L'articolo Everyone wants to do marketing proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
Hambledon, the winery that invented English wine
In 1952 a retired general planted the first modern vines in England. Today British traditional method sparkling wine competes with Champagne, and thousands of tourists arrive every year among the hills of Hampshire to discover it. L'articolo Hambledon, the winery that invented English wine proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
Burgundy, a school of hospitality
What you learn touring the world's most studied wine region, where wine tourism is considered an integral part of building the value of wine. L'articolo Burgundy, a school of hospitality proviene da Wine Meridian .
by Lavinia Furlani5 viewsenglish-news - news
The paradox of hospitality: valued outside, undervalued inside
As long as relationship and positioning work is considered secondary to production work, hospitality will remain a half investment. L'articolo The paradox of hospitality: valued outside, undervalued inside proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
In 2035 there will no longer be winery visits
In Milan, on the occasion of Envisioning 2035, I tried to be as honest as possible with the world of Italian wine. Four messages I delivered from the stage. L'articolo In 2035 there will no longer be winery visits proviene da Wine Meridian .
by Lavinia Furlani6 viewsenglish-news - news
Wine is never just wine
The new exchange with Martin Foradori Hofstätter raises a decisive point: wine tourism generates related business when territories integrate their attractions, not when everyone keeps guests for themselves. L'articolo Wine is never just wine proviene da Wine Meridian .
by Fabio Piccoli9 viewsenglish-news - news
The lesson of Burgundy
It is not only a matter of Pinot Noir and Chardonnay at the top of the world, but of the way an entire territory tells its story through its wineries. From our Wine Summer Tour, an invitation to ask ourselves how many "Burgundies" we hold in Italy, and why we still struggle so much to let them express themselves at their best. L'articolo The lesson of Burgundy proviene da Wine Meridian .
by Fabio Piccoli6 viewsenglish-news - news
The Italian wine industry must not wait for the crisis to end
How long the downturn lasts matters. But what matters more is the model we build to get through it. L'articolo The Italian wine industry must not wait for the crisis to end proviene da Wine Meridian .
by Fabio Piccoli9 viewsenglish-news - news
Wine and restaurants: rewrite the pact, or everyone loses
Markups, price lists, falling consumption and managerial weaknesses are testing the relationship between wineries and Horeca. But no one can save themselves alone. L'articolo Wine and restaurants: rewrite the pact, or everyone loses proviene da Wine Meridian .
by Fabio Piccoli5 viewsenglish-news - news
Cuzziol: “Horeca remains strategic, underestimating it is a serious mistake”
An unsparing analysis of the strained relationship between producers and restaurants, of price increases on both sides, and of the entrepreneurial and managerial fragility of the Italian wine system. L'articolo Cuzziol: “Horeca remains strategic, underestimating it is a serious mistake” proviene da Wine Meridian .
by Fabio Piccoli6 viewsenglish-news - news
Wine, culture, and a question that gives me no peace
The question is not how to sell more wine, but how to give it back a place in contemporary culture. L'articolo Wine, culture, and a question that gives me no peace proviene da Wine Meridian .
by Fabio Piccoli5 viewsenglish-news - news
Branding remains the most powerful weapon wine continues not to use
From the human factor to technical details, an enormous identity heritage that most companies leave unexpressed. L'articolo Branding remains the most powerful weapon wine continues not to use proviene da Wine Meridian .
by Fabio Piccoli5 viewsenglish-news - news
ProWein’s new direction: why less can mean more
Director Frank Schindler explains how ProWein is redefining its role in a changing wine market, focusing on purchasing power, targeted business opportunities and a more selective international positioning. L'articolo ProWein’s new direction: why less can mean more proviene da Wine Meridian .
by Claudia Meo6 viewsenglish-news - news
If you generate cash you live, if you don’t generate cash you die: this is the harshest reality
Luca Castagnetti analyzes the real numbers of Italian wine companies: balance sheets, cash flow, business networks. An unsparing portrait, between structural crisis and concrete possibilities for recovery. L'articolo If you generate cash you live, if you don’t generate cash you die: this is the harshest reality proviene da Wine Meridian .
by Emanuele Fiorio6 viewsenglish-news - news
Müller Thurgau: 64 wines competing in the 23rd competition
The awards ceremony will take place on Thursday, July 2 in Cembra, as part of the opening of the 39th edition of Müller Thurgau: Vino di Montagna. A great surprise from the 2025 vintage, for a wine proving to be increasingly contemporary and possessing all the qualities to be appreciated by an international audience. L'articolo Müller Thurgau: 64 wines competing in the 23rd competition proviene da Wine Meridian .
by Emanuele Fiorio6 viewsenglish-news - news
The GDO must work on trust, not just on price
Giuseppe Acella, beverage buyer at Maiora, explains how large scale retail is rethinking shelf space and assortment to build trust, without reducing everything to the discount lever. L'articolo The GDO must work on trust, not just on price proviene da Wine Meridian .
by Stefano Montibeller7 viewsenglish-news