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Giuseppe Vaira, Via dei Sogni project: a new exhibition paradigm for meetings, exchange and knowledge
A model that breaks the boundaries of the commercial stand to build places of exchange and spaces for common growth. L'articolo Giuseppe Vaira, Via dei Sogni project: a new exhibition paradigm for meetings, exchange and knowledge proviene da Wine Meridian .
by Emanuele Fiorio1 viewenglish-news - news
Pelz, in Val di Cembra the mountain does not follow trends: “Our strength is making the territory speak”
Among vintages released calmly, defense of Müller-Thurgau and rejection of stylistic shortcuts, Michele Pelz describes a Val di Cembra that focuses on identity rather than adaptation. L'articolo Pelz, in Val di Cembra the mountain does not follow trends: “Our strength is making the territory speak” proviene da Wine Meridian .
by Stefano Montibeller1 viewenglish-news - news
Dir. Giovannini, Mezzacorona and the “change of pace”: the strength of white wines and the low-alcohol bet
An entity capable of creating a system and responding to critical issues with innovation and the solidity of the cooperative model: the testimony of Francesco Giovannini, General Manager of the Mezzacorona Group. L'articolo Dir. Giovannini, Mezzacorona and the “change of pace”: the strength of white wines and the low-alcohol bet proviene da Wine Meridian .
by Emanuele Fiorio1 viewenglish-news - news
Wine and GDO, Romano of Circana: facing the structural decline in consumption, the most coherent response is to reduce production
Segments at opposite ends of the performance and outlook spectrum mapping Italian wine in GDO: Virgilio Romano, Business Insight Director at Circana, points to a possible path. Rationalising supply, the market is asking for it. L'articolo Wine and GDO, Romano of Circana: facing the structural decline in consumption, the most coherent response is to reduce production proviene da Wine Meridian .
by Emanuele Fiorio1 viewenglish-news - news
Marzadro and the “shield” of hospitality: experiential tourism as a value lever
Why experiential tourism is the cornerstone: CEO Alessandro Marzadro's strategy for countering market volatility through an emotional and geographical bond with the global consumer. L'articolo Marzadro and the “shield” of hospitality: experiential tourism as a value lever proviene da Wine Meridian .
by Emanuele Fiorio1 viewenglish-news - news
New consumers, territory, culture: Pertinace’s model for adapting to a fluid and demanding market
The director Cesare Barbero shares the strategy with which the Treiso cooperative interprets the changes in the contemporary wine world. L'articolo New consumers, territory, culture: Pertinace’s model for adapting to a fluid and demanding market proviene da Wine Meridian .
by Claudia Meo3 viewsenglish-news - news
Beyond family management: Armando Castagnedi on the managerial evolution of Tenuta Sant’Antonio
How to transform a family business into an organized structure: management control, new professional figures and a constant pursuit of innovation. L'articolo Beyond family management: Armando Castagnedi on the managerial evolution of Tenuta Sant’Antonio proviene da Wine Meridian .
by Emanuele Fiorio3 viewsenglish-news - news
The paradox of hospitality: valued outside, undervalued within
In Italian wineries, hospitality is still treated as a second-tier role, even by colleagues. Until relational and positioning work is seen as equal to production, hospitality will remain a half-realized investment. L'articolo The paradox of hospitality: valued outside, undervalued within proviene da Wine Meridian .
by Lavinia Furlani3 viewsenglish-news - news
What is the British wine consumer really buying? Ocado’s perspective
Ocado’s Senior Wine Buyer, Will Hill, explains how the British wine consumer is changing: greater price awareness, the rise of low-alcohol wines, the continued strength of major brands, and new opportunities for emerging regions and alternative formats. L'articolo What is the British wine consumer really buying? Ocado’s perspective proviene da Wine Meridian .
by Stefano Montibeller2 viewsenglish-newsecommerceukmarketwinemarket - news
Wine at Coop Italia, Eleanna Pizzinelli: a more dynamic approach and shorter timeframes are needed
Shorter horizons, more dynamic assortments, and suppliers selected also for their values: inside the transformation reshaping wine at Coop. L'articolo Wine at Coop Italia, Eleanna Pizzinelli: a more dynamic approach and shorter timeframes are needed proviene da Wine Meridian .
by Emanuele Fiorio2 viewsenglish-news - news
Let’s pause for a moment: wine as a space and time for connection
For Dante Bonacina, CEO of Baglio di Pianetto, wine doesn't need to be defended, it needs to be brought back among people. L'articolo Let’s pause for a moment: wine as a space and time for connection proviene da Wine Meridian .
by Claudia Meo2 viewsenglish-news - news
Simona Geri: “I’m tired of seeing everything perfect. Wine needs more sincerity”
Sommelier, content creator and consultant, Simona Geri, known as The Wine Setter, is not afraid to tell it like it is: from outdated winery websites to clichéd phrases about innovation and tradition, all the way to the Dolce Vita stereotype that has worn everyone out. L'articolo Simona Geri: “I’m tired of seeing everything perfect. Wine needs more sincerity” proviene da Wine Meridian .
by Veronica Zin2 viewsenglish-news - news
Sustainability for Cielo e Terra? An investment that protects and strengthens company capital
For Giampietro Povolo, Head of Finance & Operations, sustainability is an excellent risk management tool that, beyond protecting the environment and people, ensures better financial KPIs. L'articolo Sustainability for Cielo e Terra? An investment that protects and strengthens company capital proviene da Wine Meridian .
by Emanuele Fiorio2 viewsenglish-news - news
Gianluca Telloli: “Cider is not a trend. It’s a drink that was waiting to be understood”
The head of Research and Selection at Proposta Vini talks about Maley, a project born from the recovery of historic alpine apple orchards that reopens a precise question: what does low alcohol really mean, and who has the courage to say it without lying. L'articolo Gianluca Telloli: “Cider is not a trend. It’s a drink that was waiting to be understood” proviene da Wine Meridian .
by Veronica Zin2 viewsenglish-news - news
Flavio Geretto, DG Cantina Rauscedo: transferring to the brand the same authority that made Rauscedo famous worldwide
"The goal is to ensure that Cantina Rauscedo can take on an increasingly important role as a leading player within the region." Exclusive interview with DG Flavio Geretto. L'articolo Flavio Geretto, DG Cantina Rauscedo: transferring to the brand the same authority that made Rauscedo famous worldwide proviene da Wine Meridian .
by Emanuele Fiorio2 viewsenglish-news - news
What does your winery visitor actually remember when they get home?
Almost every winery invests time and energy building the right narrative. Then the visitor goes home and very little of that narrative survives. It's not a quality problem. It's a structural problem. L'articolo What does your winery visitor actually remember when they get home? proviene da Wine Meridian .
by Lavinia Furlani2 viewsenglish-news - news
The demanding legacy of Carlin Petrini
Between nostalgia and surrender: why that fire went out, and no one is asking why. L'articolo The demanding legacy of Carlin Petrini proviene da Wine Meridian .
by Fabio Piccoli2 viewsenglish-news - news
Does Made in Italy still matter to us?
An article on Islands.com describes six American wineries by comparing them, one by one, to our wine regions. While the rest of the world uses us as a benchmark, at home we keep treating our "Italianness" either as a given — or, increasingly, as a factor that no longer wins. L'articolo Does Made in Italy still matter to us? proviene da Wine Meridian .
by Fabio Piccoli2 viewsenglish-news - news
Cantine del Notaio beyond scores: it is the journey that wins over critics and the market
Gerardo Giuratrabocchetti presents the philosophy of the Vulture winery, praised across the board by critics and appreciated by the international market for its consistency and recognisability. L'articolo Cantine del Notaio beyond scores: it is the journey that wins over critics and the market proviene da Wine Meridian .
by Claudia Meo2 viewsenglish-news - news
Tenuta Sant’Antonio’s Amarone della Valpolicella 30 Anni
We tasted for you Amarone della Valpolicella 30 Anni by Tenuta Sant'Antonio. L'articolo Tenuta Sant’Antonio’s Amarone della Valpolicella 30 Anni proviene da Wine Meridian .
by Fabio Piccoli2 viewsenglish-news - news
Moderation, the real landing point: the boom of mid-strength
The evolution of moderation and the boom of the mid-strength bracket where emerging demand is concentrated. L'articolo Moderation, the real landing point: the boom of mid-strength proviene da Wine Meridian .
by Emanuele Fiorio2 viewsenglish-news - news
Gen Z doesn’t need convincing to drink wine
Decanter's Wine Challenge, read between the lines: five considerations that shouldn't be ignored. L'articolo Gen Z doesn’t need convincing to drink wine proviene da Wine Meridian .
by Veronica Zin2 viewsenglish-news - news
Konstantin Baum MW: “It is us wine nerds who talk about lighter wines. Most of the market is looking for something else”
The German Master of Wine analyses the gap between the wine industry's narrative and real consumer behaviour: while a niche audience is looking for freshness and lower alcohol, the broader market is still driven by price, recognisability and immediate pleasure. L'articolo Konstantin Baum MW: “It is us wine nerds who talk about lighter wines. Most of the market is looking for something else” proviene da Wine Meridian .
by Stefano Montibeller2 viewsenglish-news - news
The winery shop is one of the weakest points in wine tourism
Visual merchandising for wine shops: why every square metre of your retail space could be worth far more than it is today. L'articolo The winery shop is one of the weakest points in wine tourism proviene da Wine Meridian .
by Lavinia Furlani2 viewsenglish-news