#chile-wine-tourism

Chile’s Wine Consumption Decline: Rethinking the Horeca Channel Through Wine Tourism Innovation

The decline in wine consumption is no longer a localized concern; it is a global structural shift. In Chile, this trend is particularly visible, as changing consumer behaviour intersects with evolving economic and cultural dynamics. Younger generations are not simply drinking less; they are drinking differently. The traditional model, volume-driven consumption anchored in restaurants, has […] The post Chile’s Wine Consumption Decline: Rethinking the Horeca Channel Through Wine Tourism Innovation appeared first on Liz Palmer .