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#brand-insights
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Hennessy Launches RTD: A Margarita, an Iced Tea and a Berry Mojito in a Cognac Bottle
Hennessy enters the ready-to-serve market with three cognac cocktails: Henny Rita, Henny Berry and Henny Iced Tea. What they are, why these flavours, what the press says, and our take.
by Virginia Wenz2 viewsall-articlesbrand-insightscognac-newscocktailscognac-cocktailshennessy - news
Mexico and Cognac, 1826 to 2026
A 200-year history of the cognac trade between France and Mexico. Merchants, agents, locally bottled imitations, the Vidaurreta 1938 painting, the 1997 protection of the cognac name, and the EU-Mexico agreement signed in Brussels on 22 May 2026. With 17 archival images.
by Max2 viewsall-articlesbrand-insightscognac-newsa-e-dorbisquitbrandy - news
Bourbon Meets Cognac: The Cask-Crossover Reshaping Brown Spirits in 2026
Bourbon brands are finishing in cognac casks. Cognac houses are finishing in bourbon casks. The 2026 US crossover guide, with the bottles to try first.
by Taylor2 viewsall-articlesbrand-insightsbarrelborderiescaskcognac - news
Cognac Market Update 2025: Outlook, Key Growth Drivers & Future Trends
Recent Economic Trends Shaping Cognac in 2025 According to the International Monetary Fund’s April 2025 World Economic Outlook, global economic growth remains moderate, with forecasts of 3.2% for 2024 and 2025, but with significant variation by region. While this price isn’t a major acceleration, stability in key economies has supported ongoing demand in luxury categories, [...]
by Virginia Wenz4 viewscognac-newsall-articlesbrand-insightscognac-universityeconomic-trendshennessy - news
Revitalizing Tradition: A Look at Recent Cognac Brand Redesigns
Cognac houses are steeped in history and tradition, but even the most storied brands recognize the need to evolve. Recently, several Cognac producers have undergone redesigns and rebrushes, updating their visual identities while staying true to their heritage. In this post, we’ll explore the changes made by Prunier, Guillon-Painturaud, Hine, Hardy, Martell’s Single Cru Collection, [...]
by Max4 viewsall-articlesbrand-insightscognac-news - news
Prunier XO: Reimagining a Classic | Cognac Expert Blog
Cognac has its Big four houses, the pillars for the spirit category which are present in every corner of the world. But if we ignore those houses, we are left with a multitude of small producers – negociants and grower-distillers – which form an elite and ultra qualitative tier of Cognac house. Cognac Prunier sits [...]
by Taylor5 viewsbrand-insightscognac-newsour-tastingsblendcognacnew-design