Too far down with the kids

Creative and unexpected moves has always been the stock-in-trade at Rascals Brewery -- the clue is in the name -- but I really wasn't expecting their latest gambit. I'm taking it as an indicator of the ongoing decline of "craft beer" as it was once known. For one thing, the brewery logo is as small as they can make it on the packaging, suggesting not quite disavowal, but certainly a different angle from usual. And secondly, Chido  is purportedly a Mexican-style pale lager with added lime zest, sold by the six-pack of 33cl clear glass bottles. For those unfamiliar with how beer is sold in Ireland, the bottled multipack format belongs exclusively to imports, at least since Eight Degrees tried and abandoned it almost two decades ago. But I'm quite prepared to believe that it's something that might  work now, as beer transitions away from involved and fancy towards simple and familiar. I began by testing it within its intended context. It was a sunny day and I was thirsty. I dran

by noreply@blogger.com (The Beer Nut) · source ↗