The Multi-Label Problem: When Brand Architecture Confuses Instead of Clarifies
Brand architecture isn't about organizing your wines. It's about organizing your customer's memory.
by Adam Bird · source ↗
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Hand In Hand
Rowan Hooper’s new book, Togetherness, is a fascinating study of symbiosis, what he calls a “neglected silo” of scientific research. The subject might sound a bit geeky and pointy-headed, but it’s central to the way that nature works. To anyone brought up on Charles Darwin’s On the Origin of Species, or who has watched an […]
by Tim Atkin0 views - news
🎧Supporting America’s Grape Growers for the Long Haul with Stuart Spencer
Small Fortune Host Carol and Stuart Spencer of the Lodi Winegrape Commission discuss the recent failure of a California law, AB 1585. With American grapes going unsold and growers in severe economic distress, California growers and many others in the industry joined together to eliminate this Federal labelling loophole.
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Inside the $200 million transformation of Robert Mondavi Winery
Inside the $200 million transformation of Robert Mondavi Winery
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