The Multi-Label Problem: When Brand Architecture Confuses Instead of Clarifies
Brand architecture isn't about organizing your wines. It's about organizing your customer's memory.
by Adam Bird · source ↗
Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.
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Shannon Family of Wines Celebrates 30 Years of Family, Farming and Exceptional Wine
Three decades rooted in Lake County, California, guided by a commitment to “Lead with the Land” November 11, 2026 (Lake County, CA) — Shannon Family of Wines is celebrating 30 [...]
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Interluxe Auctions Announces $10.92 Million Sale of The Spring Mountain Estate and Juslyn Vineyards
$10.92 million closing marks the highest residential sale on Spring Mountain Road in a decade November 11, 2026 (St. Helena, CA) — Interluxe Auctions announced the $10.92 million sale of [...]
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Pasqua Wines Keeps Investing in Groundbreaking Visions
From Wine Enthusiast’s 96 points to the Merano Wine Festival and Rome, the winery sweeps a series of prestigious awards celebrating new expressive possibilities for wine through oenological research, experimentation [...]
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