The Man Who Named RCB: Untold Story of How the Franchise Was Born

When beverage giant Diageo decided to divest its stake in Royal Challengers Bengaluru, it signalled a shift in corporate priorities. The company stated that ownership of a cricket franchise was no longer central to its strategic objectives. Yet the decision also highlighted the remarkable journey of a sporting asset that began as a marketing experiment and evolved into one of the most valuable brands in world cricket. Vijay Rekhi, former President, United Spirits Ltd. (USL) In an exclusive untold story -  Bhavya Desai spoke to Vijay Rekhi, former President, United Spirits Ltd. (USL) and the man who named RCB recalls how an idea discussed over a telephone call with Vijay Mallya eventually became one of the defining success stories of Indian sport and brand building. The Call that Started it All According to Rekhi, the first indication of what would later become the Indian Premier League came through a conversation with Vijay Mallya. Information had reached Mallya (through Lalit Mod

by Bhavya Desai · source ↗