The Hidden Persuaders in Wine Labels.

  Originally published in 2015, this post is still relevant. Book covers and wine labels have much in common.    They need to be creatively designed to successfully differentiate themselves from their competition. They battle at similar price points, they vie for the same buyers, and they are involved in shelf space warfare for the optimum location.    At this point, all else is secondary, for if they do not seize one’s attention and trigger a buying impulse, then a customer is lost—potentially forever. Wine labels and their “hidden persuaders” have always fascinated me, particularly those with attention getting colors and graphics that go beyond the basic presentation of the producer’s name, logo and varietal grape (or appellation). I'm intrigued by their subtle, and often not so subtle, efforts to seize the gaze of roaming and inattentive eyes.    Label designers have a number of variables at their disposal when they set out to stir an emotion and c

by noreply@blogger.com (tom) · source ↗