If history has taught us anything about the sale of beer, it's that any space that can be leveraged and monopolized with cash -- be it the taps at your local, the vendors at your favourite team's arenas, or a super market end cap -- the world’s largest brewing companies will find a way to use their vast sums of money to influence that retail space.
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After less than two years, Costco and Deschutes Brewery plan to discontinue their co-branded line of Kirkland Signature beers. Deschutes chief executive officer Peter Skrbek announced the change in a notice to distributors sent on July 1, Craft Business Daily reports. Production is set to be scaled back as soon as this month. The collaboration includes Kirkland Signature Helles Lager and Kirkland Signature Vintage Ale, which are expected to be gone from most Costco warehouse’s shelves by September or October. The big box store launched its partnership with Deschutes in December 2024, and it enjoyed a slew of accolades soon after. The article Costco to Discontinue Co-Branded Kirkland Beers, Ending Partnership With Deschutes appeared first on VinePair .
New beer launches and collaborations this week, in store, on bars, and online, from around the UK. Pouring golden-orange and hazy, Cuba Street, a 5.4% ABV hazy pale from Round Corner, brings together a vibrant blend of New Zealand hops. It delivers layers of nectarine and tropical fruits, balanced by fresh citrus aromas. “Smooth, refreshing, […] The post The new releases round-up first appeared on Beer Today . The post The new releases round-up appeared first on Beer Today .
Maki & Ramen NQ has announced the launch of Kanpai, a limited-edition ramen and craft beer pairing menu in collaboration with Chorlton-based Tūn Brewing. It will be curated by certified cicerone and local beer expert Lianne Williams. Available from Monday, 13th July, until Sunday, 16th August, the collaboration features two ramen bowls paired with a […] The post Tun to collaborate with ramen restaurant first appeared on Beer Today . The post Tun to collaborate with ramen restaurant appeared first on Beer Today .
