The Duke’s Martini vs Ass Juice: New York in Two Drinks

In my work, I’m constantly reminded that it’s the experience people remember the most. It’s not what I ask them to taste, or what I ask them to pay but how I make them feel. This reality was borne out gloriously on a recent trip to New York. Two bars, two drinks, two experiences. Radically different in atmosphere, price point and quality. Both fantastic experiences. First there was the Lobby Bar at the legendary Hotel Chelsea , famous for hosting everyone from Warhol to Joplin and renowned for serving one of the best Martinis in Manhattan, a reputation that proved itself well earned. The bar is opulence itself - chandeliers, marble but very tasteful and silent but for the quiet chatter of its patrons, while the bartenders attend in white jacket and black tie. They make friendly conversation in hushed polite terms, and leave to attend other duties at the exact right time. The drink? A Duke’s Martini ($31). Vermouth is poured into the chilled glass, while a bottle of Tanqueray No 10 is t

by Simon Sharp · source ↗