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Stop selling beer, Start building fandom

In a consolidating market, liquid alone will not secure your future. Community will. The breweries that survive the next decade won’t just make good beer. They’ll build worlds people want to belong to, explains Eve Warren, design director at LOVE. The UK is fortunate to have a diverse network of passionate, independent breweries. However, recent...

by Tim · source ↗

Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.

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