SOM Distilleries & Breweries, 39 and Counting

•    Ambitious target of contribution of IMFL from under 10% to nearly 20% •    Uttar Pradesh emerging as a strategic gateway for deeper penetration into Delhi NCR, North India and eastern markets As SOM Distilleries & Breweries Ltd. completes 39 years of operations, the company stands today not merely as one of India’s established beverage businesses, but as an enterprise that has consistently evolved with the market while steadily strengthening its position within it. Over the next two years, SOM aims to double its distribution footprint, strengthen its presence across high-growth North and West Indian markets, deepen reach across general trade and modern retail, and increase the contribution of IMFL from under 10% to nearly 20%. J.K. Arora, Managing Director, SOM Distilleries & Breweries From its beginnings as a single-location white-label bottling unit, SOM has transformed into a diversified beverage company with an expanding national footprint a

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