Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman

UPDATE 3/27/26: Pernod Ricard and Brown-Forman confirmed the discussions about a potential deal between the two entities in separate releases late yesterday. Both refer to the “potential business combination” as a “merger of equals.” Pernod and Brown-Forman both say they will release no further communications until they reach an agreement. We will continue to update this story as more information becomes available. Pernod Ricard is in talks to merge with or acquire Brown-Forman. The article Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman appeared first on VinePair .

by Stephen Bradley · source ↗

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Memo: RNDC to Shed Five More Markets as Firesale Continues

Following a chaotic week of deal announcements for most of Republic National Distributing Company’s (RNDC) collapsing empire, the wholesaler has made arrangements with two rivals for five of its remaining markets, VinePair has learned. According to an internal memo sent Tuesday morning by RNDC chief executive Marc Sachs, the unraveling firm has received a letter of intent from BreakThru Beverage Group (BBG) for its joint-venture operations in Kentucky and Indiana. RNDC has also separately reached an agreement with Quality Brands Distribution for a “potential transaction” for its Nebraska, South Dakota, and North Dakota business. The article Memo: RNDC to Shed Five More Markets as Firesale Continues appeared first on VinePair .

Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis

The Wine Group (TWG) has acquired St. Agrestis, the company behind the rapidly growing non-alcoholic ready-to-drink (RTD) Phony Negroni, chief marketing officer Helen Kurtz tells VinePair. TWG has not disclosed the transaction’s sum. In addition to the Phony Negroni — a non-alcoholic riff on the classic cocktail and the brand’s most popular product — St. Agrestis’s portfolio includes other zero-proof and alcoholic RTD aperitivos and Negronis. TWG’s purchase marks its first significant foray into the spirits sector, but Kurtz says the company plans to hone in on St. Agrestis’s non-alcoholic portfolio. The article Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis appeared first on VinePair .

Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman

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Memo: RNDC to Shed Five More Markets as Firesale Continues

Pernod Ricard and Brown-Forman Merger Talks Collapse

Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis