Newcastle United has agreed a multi-year partnership with French champagne house Taittinger, expanding the club’s premium hospitality offering at St James’ Park following a £10m investment in its facilities. For Newcastle, the agreement adds another international brand to its commercial portfolio while supporting the club’s investment in premium matchday experiences and hospitality revenues.
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Small Fortune host Carol Collison talks with Drea Helfer, owner of DH Wine Compliance. Her growing firm has 34 employees and is the largest alcohol compliance consulting firm in the country. In addition to her family-forward management practices, host Carol Collison and Drea discuss what inspired her to start her firm, current issues in compliance and more.
Seth Waite of Schaefer unpacks buyer psychology — why demographic data misleads CPG brands and what behavioral signals actually drive shopper purchase. Tune in.
