New industry-wide study
Marzipan launches State of UK Direct-to-Consumer Wine Commerce 2026 report, calling on UK wineries to contribute. UK wine producers are being invited to take part in a new industry-wide study benchmarking how the country’s wineries sell direct to consumers, launched by wine commerce platform Marzipan. Direct-to-consumer (DtC) sales account for roughly 30% of UK wine […] The post New industry-wide study appeared first on Vineyard Magazine .
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