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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands

Wine sales dropped 6% in 2024 as Boomers age out. Learn the 5 market trends reshaping wine marketing in 2026 and what your winery must do to adapt now.al.

by Deksia Jones · source ↗

Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.

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