Medusa Beer Expands South, Targets 1,000+ Outlets in Karnataka

Medusa Beverages has entered Karnataka, marking its first step into the South Indian market. The launch begins in Bengaluru and will bring the brand’s portfolio, including Medusa Premium Beer, Medusa Air, and Medusa X House of the Dragon, to consumers in the state. The move is part of Medusa’s ongoing expansion across India and adds Karnataka to its growing list of markets. Known for its strong beer consumption and vibrant hospitality sector, the state offers an important opportunity for brands looking to build a long-term presence in the category. The company plans a phased rollout, starting with Bengaluru before expanding to Mysuru and other cities. As part of the launch strategy, Medusa is targeting availability across more than 1,000 outlets, including licensed liquor stores and hospitality venues. Speaking about the expansion, Avneet Singh, Founder and CEO of Medusa Beverages, said Karnataka is an important market for the company’s next phase of growth. He added

by admin · source ↗