To transform an event from a simple cost into a strategic investment, a precise method is required. From defining objectives to follow-up: the roadmap to turn every occasion into a powerful marketing tool. L'articolo Managing an event at the winery: 7 steps to success proviene da Wine Meridian .
by Lavinia Furlani · source ↗
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Giuseppe Acella, beverage buyer at Maiora, explains how large scale retail is rethinking shelf space and assortment to build trust, without reducing everything to the discount lever. L'articolo The GDO must work on trust, not just on price proviene da Wine Meridian .
Fewer references, focus on Italy, foreign wines almost eliminated. Sandra Ciciriello, founder, maître and sommelier of 142 Restaurant, explains the criteria that make a wine list truly functional. L'articolo From 900 to 300 labels: how a wine list becomes truly functional proviene da Wine Meridian .
One on one with Eleonora Spadotto, owner of Lea Winery. A new generation of wine and the challenge of quality dealcoholized wine. L'articolo Dealcoholized wine, Italy’s most advanced model proviene da Wine Meridian .
