With the bourbon base pulling back from purchasing, brands need to expand to wider audiences to continue growing. To do that means coming to market with more approachable products.
by Patrick Pho · source ↗
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So no, we're not keeping this one quiet. When someone drags one of our people through the mud in front of an audience, we're going to respond. Not out of spite. Not to manufacture drama. But because staying silent has a cost too, and we've already paid it once.
Here's the thing about Wild Turkey. The brand has always meant something. Not just good whiskey — accessible good whiskey. Wild Turkey 101 is one of the best values in bourbon, full stop.
Twenty people walked into B&B HQ on Saturday morning. All twenty are now Certified Bourbon Stewards. That's a 100% pass rate, which I'll take — though I'll also admit I was rooting hard for everyone in that room.
