Konstantin Baum MW: “It is us wine nerds who talk about lighter wines. Most of the market is looking for something else”

The German Master of Wine analyses the gap between the wine industry's narrative and real consumer behaviour: while a niche audience is looking for freshness and lower alcohol, the broader market is still driven by price, recognisability and immediate pleasure. L'articolo Konstantin Baum MW: “It is us wine nerds who talk about lighter wines. Most of the market is looking for something else” proviene da Wine Meridian .

by Stefano Montibeller · source ↗