Kerala Reduces Alcohol Prices

The Kerala State Beverages Corporation (BEVCO) has reduced liquor prices in the state, with the new rates having come into effect from May 1, across several popular brands. The price cut ranges from ₹10 to ₹50 depending upon the brand and category.  Several well-known labels, including Old Monk, Officer’s Choice, and Le Mount Rum, are among the brands affected by the revision.    All retail outlets have been instructed to update billing systems accordingly. According to officials, 500 ml bottles will generally see a price reduction of around ₹10, while mid-range and premium brands may see cuts ranging from ₹20 to ₹50. More than 50 liquor brands are expected to be covered under the new pricing structure. BEVCO officials stated that the price change has been implemented based on directives from manufacturing companies rather than a government tax adjustment. The revision is also linked to market performance, with some brands included after a recent decline in sales.

by admin · source ↗