The real challenge is not filling the winery, but maximizing the value of each guest. Here's how upselling, wine clubs, and authentic storytelling can increase the average receipt and customer loyalty. L'articolo How to increase the average receipt in the winery: practical strategies for wine tourism proviene da Wine Meridian .
by Lavinia Furlani · source ↗
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Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.
Giuseppe Acella, beverage buyer at Maiora, explains how large scale retail is rethinking shelf space and assortment to build trust, without reducing everything to the discount lever. L'articolo The GDO must work on trust, not just on price proviene da Wine Meridian .
Fewer references, focus on Italy, foreign wines almost eliminated. Sandra Ciciriello, founder, maître and sommelier of 142 Restaurant, explains the criteria that make a wine list truly functional. L'articolo From 900 to 300 labels: how a wine list becomes truly functional proviene da Wine Meridian .
One on one with Eleonora Spadotto, owner of Lea Winery. A new generation of wine and the challenge of quality dealcoholized wine. L'articolo Dealcoholized wine, Italy’s most advanced model proviene da Wine Meridian .
