How the Farm-to-Table Movement Is Influencing the Way People Think About Wine

Somewhere between the rise of the farmers market and the death of the anonymous supply chain, American consumers went through a genuine shift in how they think about what they put in their bodies. They started asking questions that would have seemed unusual a generation ago. Who grew this? Where? What did they use on the soil? Is the farm actually what it says it is, or just a logo on a package? That scrutiny started with food. It didn't stay there. The farm-to-table movement reshaped the restaurant industry by making provenance the point. A dish wasn't just something that tasted good. It was something with a story, a geography, a set of values embedded in how it was made. Diners started reading sourcing notes the way they used to read reviews. And somewhere along the way, that same instinct crossed the table and arrived at the wine list. The questions wine buyers ask today differ from those they asked twenty years ago. Where was this farmed? Who made these decisions? How was this land

by Deksia Jones · source ↗