How Graham Norton built a 20m bottle wine brand success story

Long before many of his A list Hollywood movie star guests thought it would be a good idea to have their own drinks brand Graham Norton, king of the UK chat shows, first put his name to a range of wines that have gone on to sell close to 20 million bottles in 40 countries around the world. But he does a lot more than simply endorse the wines, he helps to make them - well blend them at least in a partnership with New Zealand producers, Invivo Wines , that goes back 15 years. Norton was in London recently with Invivo’s co-founders, Rob Cameron and Tim Lightbourne, to help blend the 2026 vintage and explain just what goes into making a Graham Norton wine at a press event to help launch and introduce the new wines to the UK - and international - wine market.

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