How big is the Indian wine market, really?

And why now is the moment South African producers should pay attention To understand the opportunity in India, we have to start with context — starting with a simple comparison: India vs South Africa . India is the most populous country in the world , with about 1.4 billion people . That’s more than 20× the population of South Africa , which is around 60 million . Yet, despite this enormous scale, wine in India is still emerging, making it a market in motion rather than one that has already...

by Erica Taylor · source ↗