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Heineken Nominates Rafael Oliveira as New CEO

Amsterdam, June 23, 2026: Heineken N.V. has announced the nomination of Rafael Oliveira as its next Chief Executive Officer and Chair of the Executive Board, with effect from October 1, 2026, subject to shareholder approval. The appointment will be put forward at an Extraordinary General Meeting scheduled for August 5, 2026. Oliveira joins the Dutch brewing giant from JDE Peet’s, where he has served as CEO since 2024. Prior to that, he spent more than a decade at Kraft Heinz, most recently as President of International Markets, overseeing operations across Europe, Africa, Asia Pacific and Latin America. The leadership change comes as Heineken continues to pursue its EverGreen 2030 strategy amid evolving consumer preferences and competitive pressures in the global beverage sector. According to the company, Oliveira was selected following a global search process conducted by the Supervisory Board. Peter Wennink, Chair of Heineken’s Supervisory Board, said Oliveira’s int

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