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Geographic Diversification: Why Your Next Customer Isn't in California

Your next customer isn't in California. They might be. But they might also be in Chicago, or Atlanta, or Austin, or Boston. And whether they ever visit your tasting room shouldn't determine whether you can build a relationship with them that makes them a customer for years.

by Adam Bird · source ↗

Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.

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