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Fruit beer momentum driving La Chouffe growth

Chouffe, the Belgian beer produced by Brasserie d’Achouffe is accelerating its UK retail expansion with the nationwide launch of Chouffe Cherry in Co-op stores. The beer has delivered more than 50% year-to-date volume growth compared with the same period in 2025, and the company said the launch strengthens Chouffe’s presence within convenience and brings premium...

by Tim · source ↗

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