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news2026-10-12

From Wine to Hospitality: Building the Talent Behind Bilbao and Rioja Wine Tourism Future

From SAVIA's new sommelier school to the EDA Drinks & Wine Campus rising in Laguardia, Bilbao-Rioja is rethinking Rioja wine tourism training. Wineries and restaurants here now want people who can pour, explain, sell and switch languages, and the region is starting to train them. The post From Wine to Hospitality: Building the Talent Behind Bilbao and Rioja Wine Tourism Future appeared first on Great Wine Capitals .

by Liz Aldayturriaga · source ↗

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#wine-stories #bilbao-rioja #great-wine-capitals #rioja-wine-academy #universities #wine-schools #wine-tourism-in-rioja #wine-tourism-studies

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