Creativity trumps origin? | New Brief #275
There is no shortage of hard‑to‑grasp expressions in the world of wine. One of them is that “a wine expresses its origin.” We see it everywhere. Advertisers use it, and so do wine producers, wine enthusiasts, sommeliers — everyone involved. It’s what wine consumers want to hear today. It sounds good, down‑to‑earth, authentic. But everyone […] Continue reading: Creativity trumps origin? | New Brief #275 The post Creativity trumps origin? | New Brief #275 was originally published on BKWine Magazine and written by Britt Karlsson . Copyright BKWine and BKWine Magazine. If you see it published elsewhere in full it has been republished without our permission. BKWine Magazine - Wine on the internet since 1996 Read more: On BKWine’s Wine Tours: Wine and food tours to the world’s wine regions | BKWine Tours Om BKWines Vinresor och matresor: Världens bästa vinresor och matresor | BKWine Vinresor On BKWine’s Wine Photography: Photography on Wine, Food and Travel | BKWine Photography
by Britt Karlsson · source ↗
