Corked: What Your Website Analytics Are Trying to Tell You

Most winery owners can tell you their tasting room pour numbers, their club renewal rate, and exactly how the last vintage performed against the previous one. Ask them their website's bounce rate or mobile conversion rate and the answer is usually a pause, then a guess. That gap isn't unusual. The tasting room gives you immediate feedback. Someone shows up, tastes, buys, or doesn't. The website runs in the background, doing its job or failing at it, without anyone giving it a second thought. Your website is already telling you whether it's working. The data is there, sitting in Google Analytics 4. If your winery isn't using GA4 yet, that's the first thing worth fixing. Everything this post covers, bounce rates, mobile conversion gaps, cart abandonment, traffic source performance, is visible inside it. You don't need to guess whether your site is costing you sales. You need to know where to look. Ripe or Sour? What Your Analytics Are Saying Bounce rate by page. Bounce rate measures the

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