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Coors’ peak of technology campaign returns

Molson Coors Beverage Company is bringing back its ‘Peak of Technology’ campaign this April, helping consumers perfect their at-home beer serves through Coors’ distinctive cold-activated packaging technology. New research commissioned by Coors reveals that while more than nine in ten (92%) UK beer drinkers say properly chilled lager is important when friends come over, only...

by Tim · source ↗

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