You know the customer who mentions your winery unprompted at dinner parties? Who brings friends to tastings without being asked? Who corrects people when they mispronounce your vineyard name? That customer is worth more than ten people on your mailing list who bought once and forgot about you.
by Adam Bird · source ↗
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Rowan Hooper’s new book, Togetherness, is a fascinating study of symbiosis, what he calls a “neglected silo” of scientific research. The subject might sound a bit geeky and pointy-headed, but it’s central to the way that nature works. To anyone brought up on Charles Darwin’s On the Origin of Species, or who has watched an […]
Small Fortune Host Carol and Stuart Spencer of the Lodi Winegrape Commission discuss the recent failure of a California law, AB 1585. With American grapes going unsold and growers in severe economic distress, California growers and many others in the industry joined together to eliminate this Federal labelling loophole.
Inside the $200 million transformation of Robert Mondavi Winery
