My Liquor Library
news

Champagne in a can: Can RTD attract new consumers?

Champagne in a can could create new drinking occasions for premium drinks brands. Tavern's Cannes Royale launch highlights the potential of RTDs, alongside questions around consumer recruitment and preserving Champagne's premium appeal.

by Editor · source ↗

Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.

Read more