Beloved Portland cidery Alter Ego rebooting under new female-ownership

This story was developed in partnership with Cidercraft Magazine Just as Superman’s alter ego is Clark Kent and Peter Parker’s is Spider-Man, Alter Ego Cider was winemaker Anne Ebenreiter Hubatch’s beloved side project to Helioterra Wines. The alter ego cider taproom closed amidst the pandemic in 2021 , and the cidery was officially retired in 2023 . When Anne Hubatch moved to Wiscons in in 2025 that seemed to be the end of the sto ry for the belov ed Portland cidery. But in a Hollywood-esque reboot, the AlterEgo Cider mantle has been picked up by two new Portland entrepreneurs who have relaunched the brand with a fresh new enthusiasm and look. Alter Ego is back in action. Alter Ego Cider has been acquired and revitalized by local entrepreneurs and best friends Michelle Faris and Margaret Drew who are committed to honoring the cider’s heritage while keeping it women-owned and infusing it with fresh ener gy and a unique perspective. Faris and Drew have be en lifelong frie nds since chil

by Ezra Johnson-Greenough · source ↗