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If an account can place the reorder online, what is the distributor salesperson really for?In this clip from Business of Drinks, Mark Chaplin, President, Com...
Six bottles. One blind test. Nobody at the table knows what's in the glass, and the price tags stay hidden until the very end. Every pour lands somewhere bet...
In today’s podcast, host Carol Collison speaks with Stephen Brauer, currently an industry consultant who has senior management experience at some of the wine industry’s largest companies. The two discuss why this moment in the industry may be actually harder for larger companies to navigate, whether the wine business is suitable for public markets, and what a comprehensive “route to market” strategy looks like, including the concept Stephen calls “ways of working”, which defines how a company can optimize performance in wholesale markets.
