Alcobrew Refreshes White & Blue Whisky with New Packaging and Refined Blend

According to the company, this marks the whisky’s most elevated packaging expression since its launch in 2012. New Packaging Design features for White & Blue Whisky: Embossed branding on the bottle's sides and front Refined bottle silhouette Cleaner label design featuring new logo and velvet-touch finish Straight-sided profile with minimal curvature, replacing the previous tapered bottom Uttar Pradesh will be the first market to receive the whisky in its new packaging, with other regions set to follow in a phased rollout. White & Blue Whisky, the company’s flagship offering in the semi-premium segment, went on to become one of the fastest-growing millionaire brands within a short span of time. Ashutosh Rajput, COO, Alcobrew Distilleries, said the brand has always reflected the bold vision and innovative approach of founder Romesh Pandita. Refined Blend Alongside the packaging revamp, Alcobrew has also refined the whisky blend itself. The updated expression is said to delive

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Alcobrew Refreshes White & Blue Whisky with New Packaging and Refined Blend

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Costco to Discontinue Co-Branded Kirkland Beers, Ending Partnership With Deschutes

Champagne Rebounds In The U.S.

Wine Spectator: A Napa Valley Phoenix?