Alcobrew Enters Premium Single Malt Space with Gamber Valley Launch

The whiskies are distilled, matured and bottled at the company's Solan facility in Himachal Pradesh, with initial availability planned across Haryana, Uttar Pradesh and Chandigarh. Further expansion into key markets including Maharashtra, Karnataka, Rajasthan, Odisha and Delhi NCR is expected through a phased rollout. The move comes at a time when Indian single malts continue to gain momentum both domestically and internationally. Industry estimates suggest the segment could grow at nearly 20% annually over the next five years, driven by premiumisation trends and increasing consumer confidence in Indian-made whiskies. In a milestone for the category, Indian single malts overtook imported Scotch in volume sales for the first time in 2024, accounting for more than half of all single malt volumes sold in the country. Romesh Pandita, Chairman and Managing Director of Alcobrew Distilleries India, puts it, "With Gamber Valley Indian Single Malt Whisky, we are not launching a product—we

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