How Are Wineries Attracting Today's Consumers?: Consumer habits are changing. Wineries are rethinking how they build loyalty, where they connect with customers, and how they make limited marketing dollars work harder...
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A Gigantic El Niño Is Coming. Should California Winegrowers Be Worried? While the sight of a flooded vineyard may be worrisome, the dormant grapevines typically remain unaffected, their roots requiring little oxygen or nutrients while growth is suspended. But what happens if the rain keeps coming?
As the Wine Industry Retracts, Some Are Still Betting Big on Napa: It often seems that only bad news is coming out of the wine industry, even in California...
Wine Buyers Pledge to Drive Demand for Regenerative Wine: A coalition of eight international wine buyers, with combined sales of around 400 million bottles a year, has pledged to build demand for regeneratively farmed wine, aiming to give growers the confidence to change how they farm...
