Afternoon Brief, October 14
Want to Sell Wine to Gen Z? Use Gen Z: If wineries really want to capture the upcoming generation, they must do on their terms...
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Afternoon Brief, October 27
A Gigantic El Niño Is Coming. Should California Winegrowers Be Worried? While the sight of a flooded vineyard may be worrisome, the dormant grapevines typically remain unaffected, their roots requiring little oxygen or nutrients while growth is suspended. But what happens if the rain keeps coming?
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Afternoon Brief, October 26
As the Wine Industry Retracts, Some Are Still Betting Big on Napa: It often seems that only bad news is coming out of the wine industry, even in California...
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Afternoon Brief, October 23
Wine Buyers Pledge to Drive Demand for Regenerative Wine: A coalition of eight international wine buyers, with combined sales of around 400 million bottles a year, has pledged to build demand for regeneratively farmed wine, aiming to give growers the confidence to change how they farm...
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