Armed with new AI-powered wine marketing tools, a growing appreciation of consumers who value inclusion/diversity over exclusion/tradition, and motivated by self-preservation, now's the time for wine marketers to prove their worth by stepping up when an entire industry is counting on us to deliver results.
by Bryan St. Amant · source ↗
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Found this useful? Marking helpful boosts the author and shapes the “most helpful” surface on the Chronicle home.
The ready-to-drink category continues to evolve as consumers seek beverages that balance convenience, flavor, and a lighter drinking experience. Low-calorie canned cocktails have become a staple of summer menus, but standing out in an increasingly crowded category requires more than just a lower calorie count. It takes a product with authentic character and recognizable flavor. [...] The post Tara Wiese, Senior Director of Brand Marketing at Ole Smoky Distillery, Tells Us About its New Low-Cal RTD appeared first on Chilled Magazine .
Sazerac has acquired the former Garrard County Distilling property in Lancaster, Kentucky, after submitting the winning $20 million bid during a court-ordered auction, paving the way for new life at one of the state’s newest bourbon production facilities, LEX 18 reported. Sazerac’s intentions to purchase the distillery were first reported in March and are now […]
The iconic Horse Brass Pub (4534 SE Belmont St) is celebrating their 50th anniversary and the opening of the new Pony Room. The classic Portland, Oregon pub marks a half-century as a craft beer landmark with collaboration beers from near and far, live music, longtime regulars, Oregon luminaries, and nightly celebrations from July 10–16th, 2026. The 50th anniversary celebration kicks off on Friday, July 10 with the tapping of a series of special anniversary collaboration beers and cider brewed or blended with friends of the pub. The lineup includes an exclusive new Russian River Brewing beer, and collaborations with Double Mountain, Solera, Everybody’s Brewing, Ninkasi, Ecliptic, Gigantic, Fort George, Lompoc, Breakside, Sunriver, Bauman’s Cider, McMenamins, Widmer Brothers, Migration, Puff Coffee, and Georgetown, among others. Beers will rotate throughout the week, with the newly opened Pony Room available for overflow. Founded in 1976 by Oregon Beer Awards 2017 posthumous Hall of Fame
