The Chronicle
Latest dispatches
98 results across all types
- news
Armando Castagnedi: beyond DOC, the creative freedom of SCAIA
Armando Castagnedi retraces the steps of a winning project, where risky packaging choices, unprecedented blends, and a clear strategic vision have defined a new standard of contemporary wine. L'articolo Armando Castagnedi: beyond DOC, the creative freedom of SCAIA proviene da Wine Meridian .
- news
Tinazzi’s Garda Bianco DOP Ca’ de’ Rocchi
We tasted for you Garda Bianco DOP Ca' de' Rocchi by Tinazzi. L'articolo Tinazzi’s Garda Bianco DOP Ca’ de’ Rocchi proviene da Wine Meridian .
- news
SCAIA’s Corvina
We tasted for you Corvina by SCAIA. L'articolo SCAIA’s Corvina proviene da Wine Meridian .
- news
Meeting of the Minds 2025: Old Vines from Heritage to Strategy for the Future of Wine
In California, the Old Vine Conference brings together global experts. Italy takes center stage with a delegation of excellence: old vines offer a concrete answer to the climate crisis and the economic sustainability of the sector. L'articolo Meeting of the Minds 2025: Old Vines from Heritage to Strategy for the Future of Wine proviene da Wine Meridian .
- news
Gorghi Tondi’s Millesimato rosé Pinot Nero
We tasted for you Millesimato rosé Pinot Nero by Gorghi Tondi. L'articolo Gorghi Tondi’s Millesimato rosé Pinot Nero proviene da Wine Meridian .
- news
Chiamami quando Piove – Vini Valori’s Colline Teramane Cerasuolo d’Abruzzo Doc Superiore Bio 2024
We tasted for you Colline Teramane Cerasuolo d'Abruzzo Doc Superiore Bio 2024 by Chiamami quando Piove – Vini Valori. L'articolo Chiamami quando Piove – Vini Valori’s Colline Teramane Cerasuolo d’Abruzzo Doc Superiore Bio 2024 proviene da Wine Meridian .
- news
La Tordera’s Tittoni Valdobbiadene Prosecco Superiore DOCG Rive di Vidor Dry
We tasted for you Tittoni Valdobbiadene Prosecco Superiore DOCG Rive di Vidor Dry by La Tordera. L'articolo La Tordera’s Tittoni Valdobbiadene Prosecco Superiore DOCG Rive di Vidor Dry proviene da Wine Meridian .
- news
A 20-minute monologue about your wines? The wine tourist has already disconnected by the third minute
Wine tourism in the age of zero attention: your storytelling is longer than the patience of your winery visitors. L'articolo A 20-minute monologue about your wines? The wine tourist has already disconnected by the third minute proviene da Wine Meridian .
- news
How to increase the average receipt in the winery: practical strategies for wine tourism
The real challenge is not filling the winery, but maximizing the value of each guest. Here's how upselling, wine clubs, and authentic storytelling can increase the average receipt and customer loyalty. L'articolo How to increase the average receipt in the winery: practical strategies for wine tourism proviene da Wine Meridian .
- news
Wineries are ideal destinations for camper enthusiasts: a path to explore
More and more travelers are choosing campers to live authentic experiences. Wineries can become ideal destinations, combining hospitality and wine tourism. L'articolo Wineries are ideal destinations for camper enthusiasts: a path to explore proviene da Wine Meridian .
- news
The most common mistakes in wine tourism: when hospitality is not (really) an experience
From wine that "speaks for itself" to inconsistent communication: here are the most frequent missteps that prevent wineries from transforming a visit into a memorable story. L'articolo The most common mistakes in wine tourism: when hospitality is not (really) an experience proviene da Wine Meridian .
- news
Unforgettable wine tourism experiences: what are visitors really looking for?
An analysis of new trends to understand how to transform authenticity and innovation into tools to attract and retain customers. L'articolo Unforgettable wine tourism experiences: what are visitors really looking for? proviene da Wine Meridian .
- news
We don’t want to be the best in wine tourism, we want to be the most useful
A method that doesn't come from theory, but from hundreds of real experiences in the field. Our goal is to provide practical tools that can be applied immediately for training that becomes a strategic investment for the entire company's growth. L'articolo We don’t want to be the best in wine tourism, we want to be the most useful proviene da Wine Meridian .
- news
Managing an event at the winery: 7 steps to success
To transform an event from a simple cost into a strategic investment, a precise method is required. From defining objectives to follow-up: the roadmap to turn every occasion into a powerful marketing tool. L'articolo Managing an event at the winery: 7 steps to success proviene da Wine Meridian .
- news
Beyond empty phrases in the wine world: finding the courage to tell your story as a winery
Tradition, innovation, quality, passion... how many times have we read these? Enough with empty words: every winery deserves a true story, not a recycled slogan. L'articolo Beyond empty phrases in the wine world: finding the courage to tell your story as a winery proviene da Wine Meridian .
- news
Is it better to focus on export or on wine tourism? What matters is selling well and knowing your business
Opening your winery to the public is not a fallback, but a strategic choice. The real failure is continuing to think that only foreign markets give value to Italian wine. The heated debate sparked by our Summer Tour proves it: something is changing. L'articolo Is it better to focus on export or on wine tourism? What matters is selling well and knowing your business proviene da Wine Meridian .
- news
“We’d just like to make wine…” but the world no longer allows it. A producer’s testimony
A professional from the sector writes us a sincere letter, which is also an outburst that initiates a collective reflection: today wine is no longer enough, and those who don't realize this risk being crushed. L'articolo “We’d just like to make wine…” but the world no longer allows it. A producer’s testimony proviene da Wine Meridian .
- news
Wine tasting at the wine shop: a right or a courtesy?
Some customers still take free tasting at the winery for granted. Mature wine tourism begins with knowing how to value even a sip. L'articolo Wine tasting at the wine shop: a right or a courtesy? proviene da Wine Meridian .
- news
Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility
Every role in the winery contributes to a sale that isn't limited to "buying," but builds trust and value through authentic dialogue with the customer. L'articolo Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility proviene da Wine Meridian .
- news
Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential
Many wineries invest with passion but don't achieve the desired results. A strategic audit offers a clear vision of strengths, weaknesses, and growth opportunities, transforming data into a concrete action plan. L'articolo Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential proviene da Wine Meridian .
- news
Dacastello’s Barbera d’Alba
We tasted for you Barbera d'Alba by Dacastello. L'articolo Dacastello’s Barbera d’Alba proviene da Wine Meridian .
- news
Cielo e Terra’s 3 Passo Rosso
We tsted for you 3 Passo Rosso by Cielo e Terra. L'articolo Cielo e Terra’s 3 Passo Rosso proviene da Wine Meridian .
- news
The end of an era of lightness: wine in the society of conscious sobriety
The Coop Report 2025 portrays a sober, selective country focused on quality. For wine, the challenge is to remain desirable without betraying its identity. L'articolo The end of an era of lightness: wine in the society of conscious sobriety proviene da Wine Meridian .
- news
More “elastic” wine needed urgently
According to Circana, successful brands today are elastic. Wine, however, remains too anchored in tradition. L'articolo More “elastic” wine needed urgently proviene da Wine Meridian .