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podcast· 30:59Episode 36 : How to Boost your Cannabis Business with Effective Branding with David Paleschuck
Branding is critical for any business, but it is especially important in an emerging market like the cannabis industry. The cannabis industry is now entering the legalization arena, providing an opportunity for businesses to employ quality branding practices. Brands can utilize their story and identity to develop memorable and successful products to reach the appropriate market. You can give your product a voice that the audience can relate to, connect with on a personal level, and carry with them beyond merely visual appeal by knowing how to correctly brand your product. As the cannabis industry continues to rise in popularity, businesses need to focus on creating an identity that will connect with the right audience if they want to succeed in this growing industry. In this latest episode of The Wine Whiskey Weed Show, Sid Patel, CEO of Beverage Trade Network is in a conversation with David Paleschuk, Chief Brand Officer at Matters. Group. David comes with 15+ years of brand-building
podcast· 34:02Episode 35 : The Challenges Involved In Cannabis Beverage Distribution And Retail with Paulo Sobral
Distribution is one of the first things businesses think about when they are considering getting into the cannabis industry. Distributors are equipped with an understanding of the market and have crucial business relationships with retailers. But this doesn't always mean they are successful at getting a placement for your brand, especially considering a niche segment like cannabis beverages. In this insightful episode of The Wine Whiskey Weed Show, Sid Patel, CEO, of Beverage Trade Network, chats with Paulo Sobral who is a Consultant and Advisor to various cannabis beverage brands.
podcast· 34:04Episode 34 : How to Setup a Retail Cannabis Store with Maha Haq
If you are thinking of starting a cannabis business, whether it is a dispensary, retail store, consumption lounge, or an ancillary company, there are a lot of factors to take into consideration while setting up. First and foremost among them is finding the right city, town, or county zoning laws. The regulations regarding proximity to schools and park zones will vary from location to location. In this latest episode of The Wine Whiskey Weed Show, Sid Patel, CEO of Beverage Trade Network, is in a conversation with Maha Haq, Director of Retail Strategy at Green Thumb Industries. Maha elaborates on the various factors that go into setting up a retail cannabis consumption lounge or dispensary.
podcast· 26:30Episode 33 : Decoding The Ins And Outs Of The Wholesale Cannabis Industry with Meagen Anderson
Cannabis is a relatively new industry, and retail cannabis laws are constantly changing. One wouldn't be surprised to find varying regulations and compliance across each state. This can be very confusing to the merchants and dispensary owners that want to participate in this growing and soon to be booming market. As a cultivator and wholesale cannabis brand working with various other consumer product brands, one has to constantly deal with various challenges faced by the cannabis industry. In this insightful new episode of The Wine Whiskey Weed Show, Sid Patel, CEO of Beverage Trade Network, is in a conversation with Meagen Anderson, Director of Wholesale at Highway Horticulture. Meagen talks about what her role looks like and how she addresses the challenges involved in this constantly evolving industry.
podcast· 38:03Episode 32 : Managing A Business As A Top - Notch CEO with Benjamin Larson
A great CEO is someone who is an effective leader and leaders are admired for their strong foundational character and sense of integrity. A CEO is also an ambassador for the brand, company or the organization he or she is representing. While the role is rewarding and influential, meeting the high standards and wide-ranging expectations of stakeholders, customers and employees can be quite challenging. In this episode of The Wine Whiskey Weed, Sid Patel, CEO of Beverage Trade Network talks with Benjamin Larson, CEO of Vertosa, as Benjamin explains his responsibilities as a CEO and the challenges faced by him.
podcast· 27:42Episode 31 : How To Develop An Effective Cannabis Beverage Product with Nick Jackowetz
Numerous new brands are entering the cannabis beverage market as beverage and cannabis technology continue to converge. Cannabis infused beverages are an innovative category of beverages that has been made possible due to the scientific and technological inputs in developing the category. The drinks are developed using THC, CBD, or other cannabinoid extracts to be included in the beverage. As a cannabis beverage brand, the idea is to design a safe, consistent, and effective cannabinoid infusion for better consumer experiences. In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Cannabis Drinks Expo, chats with Nick Jackowetz, Chief Scientific Officer at Cirona Labs. Here, Nick explains the product development cycle of a cannabis drink and the various challenges involved in developing such a product.
podcast· 40:34Episode 30 : Developing a Compelling PR Narrative for Cannabis Beverage Brands - Lisa Weser
A compelling PR narrative increases your credibility and generates brand awareness. Your business narrative can help in turning ideas into a story that you can share with potential investors and consumers. The core ideas of cultural trends are weaved into such stories, which makes them much more real and appealing from a consumer point of view. As a new and emerging industry, mainstream cannabis brands can leverage this for general education about the products and connect with a new consumer demographic. In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network, chats with Lisa Weser, Founder of Trailblaze. Here, Lisa explains how a great PR narrative is beneficial for a brand, especially in the cannabis beverage category.
podcast· 32:09Episode 29 : How To Position A Cannabis Beverage Brand In The Market
The cannabis industry is growing at a rapid pace and is moving beyond recreational and medicinal purposes and more towards mainstream consumer products. This shift has resulted in the creation of exciting new categories like cannabis beverages. As a new cannabis beverage brand, your top priority should be to get these products to the market as quickly as possible so that your order cycles bring you constant revenue. In this insightful new episode of the Wine Whiskey Weed show, Sid Patel, CEO of Beverage Trade Network, chats with Ave Miller, Co-founder, and VP of Sales at Uncle Arnie's. Here, Ave elaborates on the challenges involved in running a cannabis beverage brand and how he is able to position his product across multiple locations.
podcast· 35:09Episode 28 : Building A Marketable Cannabis Beverage Brand - Lisa Hurwitz
Cannabis as a beverage offers the consumer an alternative to the traditional consumption of cannabis products. This revolutionary approach to consuming cannabis has now become a huge trend, with experts predicting big numbers for the category. As a cannabis beverage brand in a market category that is relatively new, there are many commercial factors that deviate from the established practices. Join Sid Patel, CEO of Beverage Trade Network, in this exciting new episode of The Wine Whiskey Weed Show where he chats with Lisa Hurwitz, President of Happi. Lisa describes the strategies she follows to successfully tackle the challenges faced in building and marketing a cannabis beverage brand.
podcast· 21:43Farming for the Future – Sonoma County Winegrowers role in the Climate Movement | Karissa Kruse
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 16:48Supporting Beverage Alcohol Suppliers Along Their eCommerce Journey | Nathan Mansperger
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 17:49DTC Sales In 2022 And Beyond | Connor Clarkes
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 28:56Innovating With AI | Ashwin Ram
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 17:04How To Develop A Digital Presence That Drives Sales | Josh Jacobs
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 24:10DTC in the Digital Age of Wine | Justin Noland
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 24:03Increase Customer Retention, Acquisition & Profits With Implicit AI/ML Recommendations: Lewis Perdue
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 16:08Embracing the Future of Wholesale E-commerce | Aaron Sherman
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 38:01Global Wine & Spirits Fraud: Technology To The Rescue? | Maureen Downey
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 18:04Paths To Growth And Profitability In The Global Fine Wine Industry | Nick Martin
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 18:55Digital Marketing Is Dead | Polly Hammond
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 18:27SMS Text Messaging: Effective And Alcohol-Industry Compliant Strategies | Jennie Gilbert
The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.
podcast· 25:01Why Cannabis Will Steal Share From The Alcohol Occasion: Tracey Mason
***About Tracey Mason*** TRACEY MASON (Co-Founder & CEO, House of Saka, Inc) A seasoned sales and marketing executive, She has successfully created, marketed and sold innovative products in the CPG and adult beverage sectors for over 25 years. Her prior experience includes serving as Chief Strategy and Innovation Officer for CannaCraft, SVP of Marketing and Innovation at Purple Wine and Spirits, EVP of Global Marketing for Goelet Wine Estates/Clos du Val Winery, VP of Global Innovation at Treasury Wine Estates, Director of Commercial Innovation at Diageo and VP of Sales and Marketing at Epic Wines. In addition to overseeing House of Saka’s day-to-day operations, Mason is also President and Creative Director for M3G-Inc, a leading marketing consultancy group she founded in 2013. She has a BA in Politics from St. Joseph’s University in Philadelphia with further graduate study at Albertus Magnus College in New Haven, a love of all things food and wine and an unparalleled passion for brand
podcast· 47:24Building A Resilient And Agile Company In The Cannabis Beverage Sector- Ben Kennedy
*** About Ben Kennedy *** Ben Kennedy (CEO at BKKB Ventures) Ben brings over 20+ years of global marketing and communications expertise to the Cannabis industry, having worked for both WPP and Omnicom in New York, London and Denver. During his time with Omnicom, he led the connected commerce practice across the enterprise, working with clients such as J&J, Diageo, Starbucks, Michelin & Nissan. His primary responsibility was to govern the definition, design, and development of connected commerce ecosystems. Today, Ben occupies the role of CEO at BKKB Ventures, a company building out the Fable line of botanical cannabis beverages. Fable represents a maturation of the Cannabis beverage sector, offering consumers a line of beverages to be consumed as one would consume an alcoholic cocktail. Fable will be available in CA, Maine, Mass, VT and NYC in 2022. Ben serves as an advisor to several private equity groups operating within the MarTech, eCommerce and Cannabis industry. He lives in Denve
podcast· 21:44Growing Direct To Consumer Through Effective Connection, Insights, And Engagement- Janiene Ullrich
*** About Janiene Ullrich *** Janiene Ullrich (Vice President of Customer Experience at Silver Oak Cellars & Twomey Cellars) An executive with wine industry experience growing eCommerce sales, launching new tasting rooms, developing tasting rooms with innovation, evolving Wine Clubs, strategic management of restaurants, merchandising, and warehouse operations. Experienced in resort operations and managing creative teams. Janiene will share her insights on growing your DTC by connections, insights and engagement. *** About IBWSS *** The International Bulk Wine and Spirits Show is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. IBWSS visitors are buyers looking to meet up their demand for bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing. IBWSS San Francisco will give supermarkets, retailers, restaurants, wineries, distilleries, and other buyers a premier international platform to source