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podcast· 51:00· Ep 96096: Do Plant Growth Regulators Have a Place in Winegrapes with Dr. Matthew Fidelibus
Plant growth regulators (PGRs) are powerful tools that can dramatically influence vine performance, but they also come with complexity and risk. In this episode, Fritz welcomes back Dr. Matthew W. Fidelibus of UC Davis to explore how these compounds are used across table, raisin, and wine grape production. Dr. Fidelibus explains that PGRs include both naturally occurring plant hormones and synthetic compounds that mimic hormonal effects. While they've long been foundational in table grape production, their use in winegrapes is far less common and more nuanced. The conversation highlights how sensitivity to timing, rate, and variety is critical, with even small misapplications potentially affecting fruit set, bud development, or yields across multiple seasons. Fritz and Dr. Fidelibus dig into specific compounds like gibberellic acid, abscisic acid, and ethephon, discussing how they can influence berry size, cluster architecture, color development, and ripening. They also explore emergin
podcast· 59:47· Ep 95095: Transitioning from Conventional to Organic Grape Farming with Rob Warren
Organic grape production is gaining momentum, but making the transition from conventional farming requires careful planning, patience, and a willingness to adapt. In this episode of Vineyard Underground, Fritz welcomes Rob Warren, owner and operator of Desert Willow Vineyard and Warren Farms in Seminole, Texas, to share his experience converting his vineyard to certified organic production. Rob explains how his agricultural background in organic row crops gave him experience with organic systems long before he applied those principles to grape growing. As consumer demand began to shift toward more natural and sustainably produced wines, wineries started seeking organic fruit, prompting Rob to pursue certification. During the conversation, Fritz and Rob walk through the realities of transitioning a vineyard to organic management. Rob discusses the three-year certification timeline, the importance of documenting the final use of conventional inputs, and the need for growers to rethink pe
podcast· 45:35· Ep 94094: Vineyard Nutrition Essentials - Magnesium Fundamentals with Dr. Jaclyn Fiola
In this final installment of the Vineyard Nutrition Essentials series, Fritz is joined by Dr. Jaclyn Fiola, Assistant Professor of Soil and Environmental Science at Delaware Valley University, to unpack the critical role magnesium plays in vineyard health and productivity. Building on prior discussions around potassium, the conversation explores how magnesium functions as a key macronutrient, particularly as the central component of chlorophyll and a driver of photosynthesis and energy transfer in grapevines. Dr. Fiola explains that magnesium primarily originates from soil minerals, especially in darker, magnesium-rich parent materials, and that soil characteristics such as pH, texture, moisture, and cation exchange capacity influence its availability. There is a delicate balance between magnesium, potassium, and calcium, and nutrient competition can lead to deficiencies even when soil levels appear adequate. Listeners will learn how to identify magnesium deficiency symptoms, including
podcast· 59:29· Ep 93093: Vineyard Nutrition Essentials - Phosphorus Fundamentals with Dr. Terry Bates
Phosphorus may not grab attention like nitrogen or potassium, but it plays a foundational role in vine growth, fruit set, and overall vineyard performance. In this episode of Vineyard Underground, Fritz welcomes Dr. Terry Bates, Senior Research Associate at Cornell University and Director of the Cornell Lake Erie Research and Extension Lab for Cornell AgriTech, for a deep dive into phosphorus fundamentals. Drawing on decades of research in plant nutrition and root biology, Dr. Bates explains what phosphorus is, where it comes from, and why it is essential for grapevines at the cellular level. From its role in energy transfer and DNA structure to its influence on root growth and fruit development, phosphorus is woven into nearly every aspect of vine physiology. Vineyard owners and operators will walk away with useful guidance on managing phosphorus efficiently while protecting both yield and long-term soil health. In this episode, you will hear: Phosphorus drives energy transfer, root d
podcast· 1h 09m· Ep 92092: Vineyard Nutrition Essentials - Nitrogen Fundamentals with Dr. Markus Keller
In this first installment of a three-part vineyard nutrition series, Dr. Markus Keller joins us to break down one of the most influential nutrients in vineyard management: nitrogen. We explore from the ground up. Dr. Keller explains what nitrogen is, where it comes from in vineyard soils, and why it plays such a critical role in vine growth, fruit set, and overall vine performance. While nitrogen makes up 78% of the atmosphere, vines rely on soil processes to convert it into plant-available forms like nitrate. Dr. Keller details how nitrogen influences vigor, canopy density, fruit set, berry size, phenolic development, and even wine quality. The episode also dives into how soil type, organic matter, temperature, moisture, and cover crops affect nitrogen availability. For growers across diverse regions, this conversation highlights why vineyard nutrition strategies must be site-specific. Whether you're managing high-vigor blocks or navigating lean soils, episode one of our three-part se
podcast· 56:35· Ep 91091: Rare Grape Varieties & Their Wines with Jolie-Laide Wines
How many incredible grape varieties are hiding in plain sight — simply because they don't fit the modern wine script? We dig into that question in this episode with Jenny and Scott Schultz of Sonoma's Jolie-Laide Wines, a winery built around chasing the unfamiliar and turning "pretty ugly" grapes into seriously compelling wines. We trace how Jenny and Scott's very different paths collided into a shared philosophy: start with great farming, intervene as little as possible, and let each site and vintage tell its own story. For vineyard owners and operators, the conversation opens up a practical discussion about risk, opportunity, and how alternative varieties can make both agronomic and economic sense. We also get inside their cellar to talk about what "minimal intervention" really means — early picking for natural acidity, whole-cluster fermentations, neutral barrels and concrete, and a deliberate refusal to erase vintage character. Even the labels change every year, reinforcing the ide
podcast· 1h 06m· Ep 90090: Old Vines and Argentina's Ungrafted Massale Selection with Dr. Laura Catena
Some of the world's most valuable vineyard lessons are rooted in vines that predate modern viticulture. In this conversation, we are joined by Dr. Laura Catena to explore Argentina's remarkable legacy of old, ungrafted vines and what they reveal about vine genetics, site expression, and long-term resilience. Drawing on her experience, Dr. Catena explains why phylloxera never devastated many Argentine vineyards and how this unique history allowed ancient vine material to survive. The discussion dives into massale selection from old vines, highlighting why genetic diversity matters — especially as vineyard owners contend with climate stress, disease pressure, and the limits of clonal uniformity. We also examine the role of Argentina's high-altitude growing regions and how elevation influences vine physiology, flavor development, and vineyard health. These extreme sites have become a living laboratory for research, helping match plant material to specific conditions and improving long-ter
podcast· 39:36· Ep 89089: Red Flags for Planting a Vineyard with Dr. Mark Greenspan
Planting a vineyard is a major investment, and the decisions made before the first vine goes into the ground can determine long-term success or costly failure. In this episode, Fritz sits down with renowned viticulture expert Dr. Mark Greenspan to unpack the most common red flags vineyard owners and operators should watch for when planning a new planting. Drawing on more than three decades of scientific research and hands-on field experience, Dr. Greenspan explains why many vineyard problems originate long before planting day. Fritz and Dr. Greenspan also discuss the dangers of relying on assumptions or neighboring vineyard performance instead of site-specific data and professional evaluation. Listeners will learn why thorough pre-plant assessments — including soil testing, climate analysis, and thoughtful rootstock and variety selection — are essential risk management tools rather than optional steps. This episode is especially valuable for growers considering new vineyard development
podcast· 32:06· Ep 88088: Pruning Q&A with Fritz Westover
Pruning is one of the most influential decisions vineyard owners and operators make each season, and in this solo Q&A episode, Fritz tackles the most common — and most misunderstood — questions he hears in the field. Drawing on hands-on experience, Fritz walks listeners through the practical realities of dormant pruning, why it matters far beyond vine appearance, and how pruning choices directly impact vine balance, yield, and long-term vineyard health. Throughout the episode, Fritz addresses real-world concerns from growers, including how aggressive pruning should be, what mistakes show up most often in young versus mature vineyards, and how to adapt pruning strategies to site conditions and vine vigor. Fritz explains how pruning windows can influence bud burst and frost risk, and why "earlier is always better" isn't necessarily true. He highlights warning signs that a vineyard may be over- or under-pruned and offers guidance for adjusting course before problems compound over multiple
podcast· 57:22· Ep 87087: Mothballing a Vineyard - What Growers Need to Know with Dr. Christopher Chen
A topic that many growers consider but few understand is mothballing a vineyard. In this episode, Fritz covers it all with Dr. Christopher Chen, Integrated Vineyard Systems Advisor with the University of California Cooperative Extension. With economic pressures, market shifts, and operational challenges affecting vineyard owners across the industry, temporarily idling a vineyard can feel like a practical option — but it comes with important agronomic, legal, and financial considerations. Dr. Chen brings a research-based, boots-on-the-ground perspective to the conversation, helping listeners understand what "mothballing" actually means in a vineyard context. Rather than a simple shutdown, he explains that mothballing requires intentional planning to preserve vine health, soil integrity, and long-term viability. Real-world questions growers are asking get answered, such as when mothballing makes sense, how long a vineyard can remain idle, and what minimum maintenance is required to avoid
podcast· 1h 08m· Ep 86086: Viticulturists vs AI with Dr. Justin Scheiner
Growers are turning to AI for vineyard advice — but what happens when the algorithms get it wrong? In this episode, Fritz sits down with Texas A&M Extension Viticulture Specialist Dr. Justin Scheiner to put artificial intelligence to the test and reveal where it helps…and where it falls flat. Fritz and Justin walk through real vineyard questions — on pruning cuts, choosing between cane and spur pruning, designing an effective spray program, and diagnosing puzzling leaf symptoms — then grade the answers provided by AI tools like ChatGPT and Copilot. Justin explains why, despite its convenience, AI can't replace Extension or experienced viticulture support. He breaks down how human experts interpret nuance, adapt recommendations to site-specific realities, and help growers navigate complex issues like fungicide resistance and disease pressure — areas where AI often oversimplifies to a fault. Listeners will come away with a grounded perspective on how to responsibly use AI in vineyard dec
podcast· 49:50· Ep 85085: Development of the Monterey County Wine Industry with Larry Bettiga
Fritz welcomes longtime colleague and respected viticulture authority Larry Bettiga in this episode for an in-depth look at the evolution of Monterey County's wine industry. With more than four decades of experience, Larry offers a rare, firsthand perspective on how the region transformed from scattered early vineyards into one of the country's most significant cool-climate grape-growing areas. Larry explains how Monterey's dramatic coastal influence, daily wind patterns, and diverse soils shaped both the opportunities and challenges for growers. He and Fritz unpack the early years of vineyard expansion, including the misalignment of some varieties with climate conditions and how improved temperature modeling and clone selection later steered the region toward better outcomes. The conversation also explores Larry's extensive research on rootstocks, irrigation, canopy management, and disease control. His comparison of dormant vines, green potted vines, and tall-format grafted vines prov
podcast· 43:47· Ep 84084: Damage Control - Voles & Other Vertebrate Pests with Kelly Mulville & Newt Wimer
Voles, gophers, and ground squirrels are more than a nuisance — they can devastate vineyards if left unchecked. In this episode, host Fritz Westover sits down with Kelly Mulville of Paicines Ranch and Newt Wimer, an agricultural innovator, to discuss practical, sustainable ways to manage these vertebrate pests. Kelly shares his firsthand experience with a sudden vole outbreak at Paicines Ranch — one of the worst he's ever seen — and explains how quickly the damage escalated. He walks through the telltale signs of vole damage, how girdling kills vines, and why population cycles and rainfall patterns play a role in outbreaks. Newt provides insight into developing an organic-approved, non-poisonous control technology that uses liquid CO₂ to safely and efficiently manage underground pests without harming predators or soil ecology. Together, they emphasize that pest management must balance ecological health, economics, and innovation. Listeners will learn how combining predator support (owl
podcast· 58:50· Ep 83083: Plan My Vineyard with Callil Capuozzo
In this episode, Fritz sits down with Callil Capuozzo, the founder and owner of Overhead Vineyards in coastal Rhode Island. Callil shares his unique journey from industrial designer to vineyard owner and walks through the challenges of starting a vineyard on existing farmland. The conversation explores the critical early decisions in vineyard development — from soil sampling and drainage considerations to choosing trellis systems that suit humid, fog-prone climates. Callil's experiment with a pergola-style trellis, inspired by traditional Albarino vineyards in Rías Baixas, Spain, sparks a deeper discussion on airflow, spray coverage, disease pressure, and long-term scalability. Fritz offers practical guidance on establishing vineyard infrastructure, exploring options like high cordon or Watson systems, managing pests such as Japanese beetles and downy mildew, and the importance of fencing for deer and bird pressure. The episode also dives into variety selection, weighing the benefits o
podcast· 1h 07m· Ep 82082: How Vines are Made with Dustin Hooper
In this episode of Vineyard Underground, Fritz welcomes Dustin Hooper, Vice President of Sales at Sunridge Nurseries, to take listeners behind the scenes of how grapevines are made. While growers see the final product when vines arrive at their vineyard, there's a fascinating process that begins long before planting — starting with certified mother vines and continuing through propagation, grafting, greenhouse production, and certification. Dustin shares his personal journey into the nursery business and offers an insider's perspective on the complexities of producing clean, reliable vines for commercial vineyards. Together, Fritz and Dustin explore the differences between own-rooted versus grafted vines, the pros and cons of dormant bare-root versus greenhouse formats, and innovations such as tall and medium-trained vines. They also cover critical topics like soil and water testing, rootstock selection, and how clones are chosen to fine-tune vineyard performance and wine style. A key
podcast· 43:09· Ep 81081: Transitioning from Grape Grower to Winemaker with Jim Duane – Part 2
In this episode of Vineyard Underground, Fritz continues his conversation with winemaker and Inside Winemaking podcast host Jim Duane on what it takes for grape growers to successfully step into winemaking. Following part one, which covered equipment, compliance, and basic chemistry, part two dives deeper into the realities of balancing vineyard management with winery responsibilities. Fritz and Jim explore how harvest decisions shift when you're making wine from your own fruit, weighing risks like weather and pests against the pursuit of higher quality. Jim shares how winemakers must rethink priorities, and they also break down which lab analyses should be done in-house versus outsourced. The discussion covers the intense workload during harvest, how to plan labor needs, and the value of building a team to avoid burnout. Jim stresses the importance of advance planning to manage the overlapping demands of the vineyard and the winery. He also highlights common mistakes growers face when
podcast· 38:10· Ep 80080: Transitioning from Grape Grower to Winemaker with Jim Duane - Part 1
Many vineyard owners eventually consider moving beyond grape growing into winemaking, whether to create a new revenue stream, take control of their fruit, or explore a more creative outlet. In this episode, we welcome winemaker and podcaster Jim Duane of Seavey Vineyard and the Inside Winemaking podcast for the first part of a two-part discussion on how growers can make this transition successfully. The conversation discusses the mindset, skills, and resources needed to move from vineyard to cellar. Jim shares why a formal chemistry degree isn't required to produce quality wine, how growers can build confidence in their palate, and which common flaws are most important to recognize early. He also outlines three stages of winemaking where growers need to focus their attention: harvest chemistry, fermentation management, and post-fermentation protection. Listeners will also gain insight into the required equipment for red and white winemaking, the importance of temperature control at eac
podcast· 1h 06m· Ep 79079: Plan My Vineyard with Matthieu Wheeler
In this episode, Fritz walks through the full planning process for a brand-new vineyard alongside guest Matthieu Wheeler. Matthieu, the winemaker at Cassidy Hill Vineyard in Connecticut and founder of Wheeler Winery, is preparing to establish his own vineyard on a newly purchased property. With Fritz's guidance, listeners get a behind-the-scenes look at what goes into selecting vineyard sites, designing blocks, and preparing the land for long-term success. Fritz and Matthieu cover vineyard economics, including the realistic costs of establishing and maintaining vines, equipment investments, and the role of sweat equity. They also explore soil testing, nutrient management, and the importance of addressing amendments before planting. The conversation digs into key topics such as vineyard orientation, trellis design, row spacing, mechanization potential, and wildlife management. Fritz also emphasizes strategies to minimize risks from frost events, disease pressure, and poor site preparati
podcast· 54:34· Ep 78078: Beyond Organic Wine with Adam Huss
In this episode of Vineyard Underground, Fritz welcomes Adam Huss — host of the Beyond Organic Wine podcast, winemaker at Centralas Wine, and creator of the Crenshaw Cru Wine Garden in South Los Angeles. Adam shares his unconventional path into winemaking, beginning with a career in the nonprofit sector before launching a winery focused on ecological and community-driven practices. The conversation explores Adam's philosophy of going "beyond organic" to embrace an ecological approach to winegrowing — one that avoids getting boxed into industry buzzwords and instead focuses on the interconnectedness of soil, plants, people, and place. He discusses his work with regenerative agriculture pioneer Kelly Mulville at Paicines Ranch, his shift toward sourcing local fruit (including prickly pears and other native plants), and his experimentation with vitiforestry — a centuries-old practice of integrating grapevines with trees to create resilient, biodiverse systems. Adam also explains how trans
podcast· 1h 01m· Ep 77077: Transitioning Vineyards to Regenerative Organic Certification with Hilary Graves
In this episode, we welcome Hilary Graves, Vineyard and Grower Relations Manager at Booker Wines, to discuss how she successfully transitioned an Organic vineyard to regenerative organic certification. With over 20 years of field experience on California's Central Coast, Hilary brings practical strategies and candid stories about what it really takes to move beyond standard organic practices. Hilary explains the core pillars of regenerative organic certification — soil health, social fairness, and animal welfare — and why she and the team at Booker Wines chose to pursue this path. She walks listeners through how integrating multi-species cover crops, implementing low-till and no-till practices, and bringing in grazing livestock have helped improve soil structure, increase water retention, and reduce reliance on inputs. Fritz and Hilary also dig into the challenges of vineyard mechanization on steep terrain, minimizing tractor passes, and creative pest control strategies, including rele
podcast· 51:18· Ep 76076: Growing Grapes Around the World – England with Dr. Belinda Kemp
In this episode of Vineyard Underground, we welcome Dr. Belinda Kemp, viticulture and enology researcher at NIAB in East Malling, England, to explore the evolving wine industry in the UK. With a background in theatrical arts and a PhD in Pinot Noir, Dr. Kemp brings a dynamic perspective to the scientific and practical aspects of cool climate viticulture. The conversation covers England's emerging reputation for sparkling wine, the impact of climate variability on grape production, and the country's increasing focus on sustainability and innovation. Dr. Kemp discusses the shift from traditional varieties like Chardonnay and Pinot Noir toward disease-resistant hybrid grapes, including the introduction of PiWi varieties. She shares the challenges of managing common diseases like downy and powdery mildew and emerging threats like black rot. Listeners also get a glimpse into the latest research projects at NIAB, including the effects of pruning methods on yield, the role of calcium in spark
podcast· 59:40· Ep 75075: The Importance of Mycorrhizal Fungi for Vineyard Health with Dr. R. Paul Schreiner
In this episode of Vineyard Underground, Fritz welcomes Dr. R. Paul Schreiner, recently retired research plant physiologist from the USDA, for a deep dive into the fascinating world of mycorrhizal fungi and their impact on vineyard health. With over two decades of research experience in grapevine physiology and root biology, Dr. Schreiner shares the critical roles these fungi play in nutrient uptake, root efficiency, drought tolerance, and overall soil structure. Fritz and Dr. Schreiner explore what arbuscular mycorrhizal fungi (AMF) are, how they form symbiotic relationships with grapevine roots, and why grapes are considered "super hosts." They discuss how AMF enhances phosphorus acquisition, especially in low-P soils, and how they support the uptake of other nutrients like potassium, zinc, and copper. They also talk about factors that suppress or encourage fungal colonization, such as excessive fertilization, cultivation, cover cropping, and herbicide use. Dr. Schreiner also preview
podcast· 31:48· Ep 74074: Variation in Young Vine Training in Diverse Climates
In this solo episode, we take a deep dive into the many variables that influence young vine training in different climates. Listeners will gain a clear understanding of how climate, trellis selection, rootstock vigor, and regional weather risks shape vine training strategies. Fritz explains how cold-climate growers often rely on double trunks or "spare parts viticulture" to prepare for winter damage, while warmer-climate vineyards may benefit from fast-tracking techniques like green topping and one-shoot training for quicker vineyard establishment. We walk through scenarios where single-trunk systems are ideal, when to consider double trunks, and how the practice of renewing trunks every few years can extend vine longevity. We also break down when to use green topping, how to avoid bull canes, and why mature leaves on developing trunks should never be removed. Growers will leave this episode with specific, actionable tips to match their training approach to their unique vineyard condit
podcast· 56:44· Ep 73073: Soil Nutrient Interactions and the Role of Potassium in Eastern Vineyards with Dr. Jaclyn Fiola
In this episode of Vineyard Underground, Fritz welcomes soil scientist Dr. Jaclyn Fiola for an in-depth discussion on one of viticulture's most misunderstood nutrients — potassium. Drawing from her recent research and extensive fieldwork across the Mid-Atlantic region, Jaclyn breaks down how potassium behaves differently from other macronutrients, where it originates in the soil, and what makes its availability so complex for grape growers. Fritz and Jaclyn explore why vineyards in the Eastern U.S. often see discrepancies between soil and tissue potassium levels and how that can impact grape quality, vine health, and ultimately wine pH. They dive into the implications of both potassium deficiency and excess, emphasizing how water availability and soil mineralogy play pivotal roles in potassium uptake. Growers will also learn why standard soil tests may not give the full picture — and why plant tissue testing, particularly whole-leaf sampling at veraison, is often more reliable. Jaclyn