30-year-old Pelican Brewing looks to non-alcoholic beverages and new locations for expansion

Pelican Brewing owners Jeff Schons (left) and Mary Jones (right) with brewmaster Darron Welch (center) Pelican Brewing is betting on craft soda and variety to boost grocery store sales, and in-person experiencing taprooms to carry the good vibes and Oregon coast centered brands draft beer into their fourth decade. The iconic Oregon Coast craft brewery that started as a brewpub in sleepy Pacific City has been one of the most award-winning breweries in the world and inspired a generation of brewers and that legacy is at the forefront as they celebrate their 30th anniversary this year. As a fan and observer of Pelican Brewing’s legacy since 1996, it has been fascinating to watch the brand go from hard to get destination location, to widely available grocery store best-seller. Pelican’s classic Kiwanda Cream Ale ( now called just Kiwanda ), Pilsner, mixed packs, and the extremely popular Beak Breaker Double IPA is often the best price to quality ratio deal in the store. Pelican husband and

by Ezra Johnson-Greenough · source ↗