When you’ve worked in the fields of technology, restaurants, modelling and music management, where do you turn next? For Michel Lu, that meant the world of drinks. And he’s on a mission to bring the diverse, rich tapestry of Asia, and the untold myriad of flavours it boasts, to consumers through a series of drinks...
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In today’s podcast, host Carol Collison speaks with Stephen Brauer, currently an industry consultant who has senior management experience at some of the wine industry’s largest companies. The two discuss why this moment in the industry may be actually harder for larger companies to navigate, whether the wine business is suitable for public markets, and what a comprehensive “route to market” strategy looks like, including the concept Stephen calls “ways of working”, which defines how a company can optimize performance in wholesale markets.
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🍇 Where Wine Takes You – Episode Highlights 🍷 In this episode of Where Wine Takes You, Adam heads downtown, not just to taste wine, but to dig into the people helping shape the downtown Paso Robles tasting room experience. Recorded at SLO CAL Studios, this episode brings together two winemakers and brand owners with very different stories and a beautifully shared hustle: Ray Smith of Indigené Cellars and Enrique Torres of Diablo Paso. Enrique’s journey starts in Guerrero, Mexico, and continues in Paso Robles, where he arrived in 2001 and began working at the former Martin & Weyrich winery. He worked his way up from cellar rat to cellar master to assistant winemaker, eventually creating Diablo Paso, his personal love letter to Spanish varieties, old world style, hard work, and family balance. In this conversation, Enrique also drops some big news: Diablo Paso was named Winery of the Year at the Central Coast Wine Competition, with his El Nico taking Best Red, Double Gold, Best of Clas
